BA, empower your marketers to experiment faster
Is a clunky tech stack stopping experimentation in its tracks and slowing your marketing team down? AB Tasty’s intuitive visual editor and no-code widgets empower your marketing and CRO teams to launch campaigns in hours, not weeks
Leading brands using us
Let your conversions take-off with AB Tasty
Experimentation, personalization, and feature flags, all in one platform
Launch globally at speed
Enable your teams to test across markets with minimal tech lift and faster time-to-market.
Deliver the right offer, instantly
Use AI-driven personalization to serve business flyers, premium leisure travelers, and value seekers with tailored journeys.
Maximize revenue per visitor
Optimize ancillary offers (seat upgrades, baggage bundles, lounges), while protecting margin and boosting direct bookings.
Empower non-technical teams
With a visual editor and no-/low-code widgets, marketing and CRO teams can launch tests independently—reducing reliance on dev and shortening cycles.
Go deeper with EmotionsAI
Bring emotional cues into your personalization and craft experiences that resonate with each traveler segment.
Where problems become possibilities
Developer‑heavy experimentation slows innovation
Problem solved: Empower non-technical teams to act fast, reducing dependency on dev and accelerating campaign velocity—leading to faster optimization of seat sales, upgrades, and ancillary offers.
AB Tasty can help you fix this with:
- Visual/no-code editor: Marketing & CRO teams launch A/B or multivariate tests without needing extensive dev resources.
- Unified platform: A/B testing, personalization, and feature flags in one workflow means fewer silos and faster iterations.
- Real-time analytics & campaign rollback: Monitor performance live and shift or stop underperforming variants immediately.
Complex booking flows & high abandonment across devices
Problem solved: Simplify the funnel, reduce drop-off, and optimize for conversions across devices and touch-points—driving more completed bookings and higher revenue per visitor.
AB Tasty can help you fix this with:
- Multi-page and cross-device experimentation: Run tests across web, mobile, and app seamlessly.
- Audience segmentation & triggering: Deliver tailored journeys based on device, route, loyalty status, or behavior.
- Feature flags & controlled roll-outs: Launch new upsell flows (e.g., lounge access or baggage bundles) safely to subsets before full-scale.
Personalization at scale across diverse traveler segments
Problem solved: Deliver meaningful relevance to each traveler type, boost loyalty, upsell conversion, and revenue per visitor—while strengthening your direct-booking margins.
AB Tasty can help you fix this with:
- AI-driven personalization (EmotionsAI): Segment by traveler motivations (urgency, comfort, loyalty) and deliver tailored messages/offers.
- Unified data & targeting engine: Use behavior, loyalty status, geo, and device data to target each segment precisely.
- Rapid variant testing: Test different offer bundles (premium upgrade vs. budget deal) per segment to optimize AOV and attach rates.
Success stories
Case study
OUI.sncf Relies on AB Tasty for Risk-Free Innovation
+61%
Increase in conversion rate
Case study
On The Beach Tests the Water with Personalization
+200
more online bookings
Case study
How Best Western® Hotels & Resorts Increased Loyalty Program Engagement
+12%
Increase in loyalty account creations
Case study
Pan Pacific Hotels Group Uplifts Revenue with Audience Segmentation
+35%
Visitor-to-book rate
Want to see AB Tasty in action?
Build end-to-end experiences that drive growth across all digital channels.
AB Tasty named a 2025 G2 Best Software, reflecting high customer satisfaction and trust.
Leader in multiple categories, including A/B Testing, Personalization, Mobile App Optimization, and Feature Management.
AB Tasty works seamlessly with your existing setup
Adding a tool to your already complex tech stack can feel overwhelming. We work with you every step of the way to make sure setup is simple and fast.
Plug-and-Play Integration
- Works with your existing CMS, booking engines, and CRM.
- Minimal coding required; most setups are ready in days, not weeks.
- Most clients see value in the first experiment.
Guided Setup & Expert Support
- A dedicated onboarding team ensures smooth implementation.
- Step-by-step guidance from day one, so your team doesn’t have to figure it out alone.
No Risk to your live experience
- AB Tasty experiments run safely without impacting site performance.
- Test, validate, and roll out improvements gradually.
- No disruption to your existing booking flows.
Scales with your specific needs
- Handle thousands of dynamic offers, real-time personalization, and complex workflows without slowing down your site.
Book a chat with AB Tasty.
See how AB Tasty can empower your marketing team to test independently, personalize across traveler segments, and boost direct-booking value.
