Eurostar, give your teams the power to test, learn, and grow
Launch tests faster across Eurostar’s web and app, personalize offers for all your traveler segments, and increase your booking conversion rates without heavy dev support.
Leading brands using us
Go direct to conversions with AB Tasty
One platform to test, personalize, and scale Eurostar bookings
Serve the right offer at the right moment
Use AI-driven personalization to tailor journeys for business commuters, leisure weekend travelers, and sustainability-minded guests.
Boost revenue per visitor with upsells and add-ons
Optimize ancillary services like seat upgrades, extra luggage, or lounge access—while protecting margins.
Empower non-technical teams with speed and independence
A fast, intuitive platform lets marketing & product teams run tests independently—reducing dev-queue wait times.
Leverage motivations with EmotionsAI
Personalize experiences based on your traveler’s motivations—urgency for last-minute bookings, comfort for longer routes, and sustainability for green-focused passengers.
Where problems become possibilities
Complex booking & multi‑country systems
Problem solved: Reduce time and engineering cost for experimentation, deliver experiments faster in complex cross-border systems, and roll out optimizations with confidence.
AB Tasty can help you fix this with:
- Visual & no-code experiment builder: Launch A/B tests, feature flags, or personalized flows without full dev cycles.
- Unified platform for client- & server-side testing: Integrate across web, app, and partner flows for a consistent experience.
- Centralized governance: Maintain control over variants across regions, channels, and brands.
Slow test velocity in a mobile-first, high-growth context
Problem solved: Accelerate time-to-insight, boost conversion on mobile, stay ahead of your competitors, and capture growth while other systems remain slow.
AB Tasty can help you fix this with:
- Self-service testing: Empower marketing/product teams to launch variants on mobile web/app quickly.
- Rapid iteration & results: Run smaller, faster tests and iterate based on data, rather than long dev cycles.
- Pre-built templates & travel-centric use-cases: Use sector-specific best practices (e.g., seat upgrade flows, ancillary bundles).
Personalization at scale across diverse traveler segments
Problem solved: Enhance relevance for each traveler type, increase revenue per visitor via tailored offers, and reinforce loyalty by delivering experiences that “feel made for me”.
AB Tasty can help you fix this with:
- AI-driven segmentation & personalization: Identify traveler motivations and adapt offers accordingly.
- Contextual upsell & ancillary optimization: Test different add-ons (luggage, lounge access, and seat upgrades) by segment and channel.
- Dynamic pricing experiments: Experiment with adaptive price points and bundle adjustments in real-time to respond to demand fluctuations and maximise revenue.
- Cross-device & cross-market consistency: present relevant journeys whether on UK, French, Belgian, or Dutch site/app.
Success stories
Case study
OUI.sncf Relies on AB Tasty for Risk-Free Innovation
+61%
Increase in conversion rate
Case study
On The Beach Tests the Water with Personalization
+200
more online bookings
Case study
How Best Western® Hotels & Resorts Increased Loyalty Program Engagement
+12%
Increase in loyalty account creations
Case study
Pan Pacific Hotels Group Uplifts Revenue with Audience Segmentation
+35%
Visitor-to-book rate
Want to see AB Tasty in action?
Build end-to-end experiences that drive growth across all digital channels.
AB Tasty named a 2025 G2 Best Software, reflecting high customer satisfaction and trust.
Leader in multiple categories, including A/B Testing, Personalization, Mobile App Optimization, and Feature Management.
AB Tasty works seamlessly with your existing setup
Adding a tool to your already complex tech stack can feel overwhelming. We work with you every step of the way to make sure setup is simple and fast.
Plug-and-Play Integration
- Works with your existing CMS, booking engines, and CRM.
- Minimal coding required; most setups are ready in days, not weeks.
- Most clients see value in the first experiment.
Guided Setup & Expert Support
- A dedicated onboarding team ensures smooth implementation.
- Step-by-step guidance from day one, so your team doesn’t have to figure it out alone.
No Risk to your live experience
- AB Tasty experiments run safely without impacting site performance.
- Test, validate, and roll out improvements gradually.
- No disruption to your existing booking flows.
Scales with your specific needs
- Handle thousands of dynamic offers, real-time personalization, and complex workflows without slowing down your site.
Book a chat with AB Tasty.
Explore how AB Tasty can help Eurostar simplify complex booking flows, empower your team to test independently, and boost direct-booking value.
