Hyatt, create personalization at scale and drive global growth
Serving guests across brands and geographies means complex digital journeys and complex workflows to use data effectively. AB Tasty empowers your teams to launch tests, create bespoke experiences for loyalty members, and boost direct bookings with ease.
Leading brands using us
Choose a 5-star partner like AB Tasty
Increase direct bookings, improve loyalty engagement, and make more data-driven decisions.
Boost direct bookings and conversion
Run A/B and server-side tests on your booking funnel to reduce drop-off, and increase completed reservations.
Personalize experiences for every guest
Leverage AI-powered and behavioral segmentation to deliver tailored content for different audience segments.
Maximize ancillary revenue
Test upsells like room upgrades, spa packages, dining, and other add-ons to raise booking value.
Deploy safely at scale
Minimize risk by using feature flags and progressive rollouts to validate new ideas before fully launching them.
Leverage your customer data platform
With Tealium integration, AB Tasty can tap into your CDP to target audiences precisely and personalize based on real, first-party data.
Why switch from
Adobe Target to AB Tasty
A simpler, faster experimentation platform for results-driven teams. AB Tasty offers the power of testing, personalization, and feature management with greater speed and agility, making it easier to run experiments without complex setup or heavy dev reliance.
Faster, easier setup
AB Tasty’s visual editor and no-code tools let marketing teams launch tests independently, while Adobe Target often needs more tech involvement.
More responsive support
AB Tasty scores significantly higher than Adobe for customer support on G2, making it easier to get help and move quickly.
Powerful experimentation + personalization
Run A/B, multivariate, and feature-flag tests alongside AI-driven personalization—all in one unified platform.
Lower technical barrier
Teams can launch and iterate without heavy developer involvement, reducing cost and time compared to Adobe’s more complex stack.
While Adobe Target is powerful—especially within the Adobe ecosystem—AB Tasty provides a leaner, more user-friendly experience without sacrificing sophistication. It’s ideal for teams that want to experiment, personalize, and iterate fast.
Where problems become possibilities
High drop-off in the booking funnel
Problem solved: Increase completed bookings, improve conversion rates, and boost direct revenue from your website.
AB Tasty can help you fix this with:
- Visual editor and no-code widgets: run tests and optimize booking steps quickly without relying on developers.
- Funnel and upsell testing: experiment with layouts, offers, dynamic pricing, and booking flows to reduce abandonment.
- Real-time monitoring & rollback: track test performance live and deactivate underperforming variants quickly.
Under-used upsell and ancillary opportunities
Problem solved: Drive higher average booking value, increase ancillary revenue, and make your upsell strategy more efficient.
AB Tasty can help you fix this with:
- AI-driven segmentation: target different guest types (e.g., business, family, and loyalty) with personalized promotions.
- Upsell testing: test room upgrades, F&B, spa, and other add-ons to understand what resonates best.
- Feature flags for new offers: safely launch and validate upsell mechanics before scaling.
Inconsistent personalization across channels
Problem solved: Improve guest engagement, strengthen loyalty program conversions, and deliver more relevant experiences.
AB Tasty can help you fix this with:
- EmotionsAI and behavioral segmentation: create meaningful guest segments based on real behavior and emotional signals
- Cross‑channel experimentation: run tests on web, mobile, and app to ensure consistent personalization
- Data-driven campaigns: use unified audiences so your tests are informed by real guest data
Success stories
Case study
How Best Western® Hotels & Resorts Increased Loyalty Program Engagement
+12%
Increase in loyalty account creations
Case study
Pan Pacific Hotels Group Uplifts Revenue with Audience Segmentation
+35%
Visitor-to-book rate
Case study
On The Beach Tests the Water with Personalization
+200
more online bookings
Case study
OUI.sncf Relies on AB Tasty for Risk-Free Innovation
+61%
Increase in conversion rate
Want to see AB Tasty in action?
Build end-to-end experiences that drive growth across all digital channels.
AB Tasty named a 2025 G2 Best Software, reflecting high customer satisfaction and trust.
Leader in multiple categories, including A/B Testing, Personalization, Mobile App Optimization, and Feature Management.
AB Tasty works seamlessly with your existing setup
Adding a tool to your already complex tech stack can feel overwhelming. We work with you every step of the way to make sure setup is simple and fast.
Plug-and-Play Integration
- Works with your existing CMS, booking engines, and CRM.
- Minimal coding required; most setups are ready in days, not weeks.
- Most clients see value in the first experiment.
Guided Setup & Expert Support
- A dedicated onboarding team ensures smooth implementation.
- Step-by-step guidance from day one, so your team doesn’t have to figure it out alone.
No Risk to your live experience
- AB Tasty experiments run safely without impacting site performance.
- Test, validate, and roll out improvements gradually.
- No disruption to your existing booking flows.
Scales with your specific needs
- Handle thousands of dynamic offers, real-time personalization, and complex workflows without slowing down your site.
Book a chat with AB Tasty.
Boost direct bookings, increase ancillary revenue, and empower your marketing and UX teams to test and personalize independently.
