Virgin Atlantic, boost conversions on your direct bookings
Empower your teams to launch tests independently, grow revenue per visitor, and deliver standout journeys without heavy developer reliance.
Leading brands using us
Let your conversions take-off with AB Tasty
Experimentation, personalization, and feature flags, all in one platform.
Launch global tests at speed
Enable your teams to test across markets with minimal tech lift and faster time-to-market.
Deliver the right offer, instantly
Use AI-driven personalization to serve business flyers, premium leisure travelers, and value seekers with tailored journeys.
Maximize revenue per visitor
Optimize ancillary offers like seat upgrades, baggage bundles, and lounge accessâwhile protecting margin and boosting direct bookings.
Empower non-technical teams
With a visual editor and low-code widgets, your marketing and CRO teams can launch tests independentlyâreducing developer reliance and shortening cycles.
Go deeper with EmotionsAI
Bring emotional cues into your personalizationâurgency for last-minute deals, comfort for families, value for budget travelersâand craft experiences that resonate with each passenger segment.
Why make the switch from Adobe Target
to AB Tasty for Virgin Atlantic
By switching to AB Tasty, Virgin Atlantic can empower its marketing and product teams to launch faster, personalize more deeply, and optimize direct bookings and ancillaries while maintaining control.
Lower barrier to entry & faster time to value
AB Tastyâs intuitive visual editor and rich widget library allow non-technical teams to launch experiments in hoursânot the weeks often required with Adobe Target.
Testing at speed with AIâpowered optimization
ABâŻTastyâs advanced AI tools like EmotionsAI and automated experiment logic let teams launch, personalize and analyse tests much faster.
Tailored for airlines & revenue optimization
AB Tasty supports seamless testing of ancillary offers, bundled upgrades, and cross-device booking flowsâideal for Virgin Atlanticâs premium cabins, loyalty upsells, and complex multi-step checkout.
Cost-effective agility for global digital teams
With transparent pricing and fewer dependencies on heavy developer work, AB Tasty aligns with Virgin Atlanticâs need for rapid iteration, global market testing, and direct-booking growthâwithout the hidden costs and platform lock-in of Adobe Target.
Where problems become possibilities
Multiâstep booking flow with high abandonment
Problem solved: Reduce friction in the booking funnel, lower abandonment, and help more visitors complete bookingsâincreasing Virgin Atlantic’s conversion rate and direct-booking share.
AB Tasty can help you fix this with:
- No-/low-code visual editor: Quickly test alternative booking flow layouts, upsell placements, or simplified bundles.
- Unified experimentation, personalization, and feature-flags: Tackle all funnel steps in one interface, so you can optimize holistically rather than in silos.
- Real-time analytics & safe rollback: Monitor each stepâs conversion impact and quickly disable underperforming variants.
Personalisation at scale for diverse traveller segments
Problem solved: Boost the relevance of the travel experience for each segment, drive upsell revenue (higher average order value), and improve loyalty and conversion across varied traveler profiles.
AB Tasty can help you fix this with:
- AI-driven segmentation: Identify and target different traveler types with customized offers, messaging, and flows.
- Contextual upsell testing: Experiment with bundles such as Upper Class upgrades, carbon-offset options, lounge access, and family add-ons based on segment behavior.
- Cross-device consistency: Ensure the tailored experience applies on mobile, web, or appâso segments see relevant offers regardless of channel.
Legacy system integration & slow experimentation velocity
Problem solved: Accelerate test delivery speed and shorten the time-to-value for optimizations, enabling you to capture more bookings and respond faster to industry changes.
AB Tasty can help you fix this with:
- Self-service experimentation: Marketing or CRO teams can launch tests without heavy engineering dependency.
- Flexible integrations: Easily connect with existing systems (booking engine, loyalty platform, and analytics) to enable experimentation across platforms.
- Governance at scale: Manage roll-outs safely across markets, maintain control while enabling rapid testing.
Success stories
Case study
OUI.sncf Relies on AB Tasty for Risk-Free Innovation
+61%
Increase in conversion rate
Case study
On The Beach Tests the Water with Personalization
+200
more online bookings
Case study
How Best WesternÂź Hotels & Resorts Increased Loyalty Program Engagement
+12%
Increase in loyalty account creations
Case study
Pan Pacific Hotels Group Uplifts Revenue with Audience Segmentation
+35%
Visitor-to-book rate
Want to see AB Tasty in action?
Build end-to-end experiences that drive growth across all digital channels.
AB Tasty named a 2025 G2 Best Software, reflecting high customer satisfaction and trust.
Leader in multiple categories, including A/B Testing, Personalization, Mobile App Optimization, and Feature Management.
AB Tasty works seamlessly with your existing setup
Adding a tool to your already complex tech stack can feel overwhelming. We work with you every step of the way to make sure setup is simple and fast.
Plug-and-Play Integration
- Works with your existing CMS, booking engines, and CRM.
- Minimal coding required; most setups are ready in days, not weeks.
- Most clients see value in the first experiment.
Guided Setup & Expert Support
- A dedicated onboarding team ensures smooth implementation.
- Step-by-step guidance from day one, so your team doesnât have to figure it out alone.
No Risk to your live experience
- AB Tasty experiments run safely without impacting site performance.
- Test, validate, and roll out improvements gradually.
- No disruption to your existing booking flows.
Scales with your specific needs
- Handle thousands of dynamic offers, real-time personalization, and complex workflows without slowing down your site.
Book a chat with AB Tasty.
See how ABâŻTasty can empower the Virgin Atlantic team to test independently, personalize offers for all customers, and boost direct bookings and ancillary revenue.
