Each quarter gets better and better with fresh new features! From A/A to Q/A, this is where you’ll always find what’s new with AB Tasty.
If you want to enhance your experiences, you’ve come to the right place. Start scrolling – Your new favorite way to scale optimization might be waiting right below.
Happy reading!
Say hello to scaled optimization
Let’s take the next step forward, together.
Multi-Account
Web Experimentation
One Place to Rule
Them All:
Multi-Account View
Managing multiple accounts? See the activity for all those accounts in one place! The Global Dashboard nos has a multi-account view that gives you visibility across all your accounts, making it easier to take high-level decisions. View activity for just 1 account, some accounts, or all accounts.
A/A Tests
Web Experimentation
A/A Tests Just Got
Easier
You can set up your A/A tests in just a few clicks and collect insights right away, thanks to automatic trackers. Say goodbye to complex A/B testing workarounds withour unique, native feature that gives you a competitive edge.
Multipage Patch
Web Experimentation
From Paths to Patches:
Multipage Patch Now Available
Put live winning variations from multipage tests in a single click, without rebuilding from zero. You can apply changes seamlessly across multiple pages by duplicating and converting to a Patch — saving you time and ensuring consistency.
QA Assistant
Reduce Risk with QA Assistant for All Your Devices
Flawless campaigns – every time. Force variations to display and continually test in real-time. It’s the same QA tool you love for web, now optimized for Feature Experimentation.
One familiar interface, zero hassle and total confidence in your campaigns.
Campaign Management
Build and Manage Campaigns Without Leaving Your IDE
Prefer to work from the comfort of your own Development Environment? In our Visual Studio Code Extension you can connect your accounts, load campaign data, and create or modify JavaScript snippets without switching your working environment.
Shopify Integration
Feature Experimentation & Rollout
Shopify Transaction
Data for All Your
Devices
Our new Shopify Integration for transaction tracking is now available for our server-side solution, AB Tasty Feature Experimentation & Rollouts, allowing developers to easily test the revenue returns of new features across any device.
New GenAI Visual Editor Co-pilot:
One Request, Limitless Visual Optimizations
Web Experimentation
Effortlessly transform your website’s visuals with just a prompt.
Whether you’re adjusting colors, adding animations, or tweaking button styles, our AI does the work so you can focus on what matters – engaging your audience.
Take a Plunge into Your Datalakes
Early Adopters Feature
BigQuery, Snowflake and Redshift users, this call for Early Adopters is for you! Talk to your CSM about how you can get access to sending your campaign data to your engagement platforms, journey managers, analytics… anywhere your data flows!
Learn more with our curated content places
Inspiration to Get You From A to B
Article
How Does AB Tasty’s Tag Performance Compare?
We’ve worked hard over the past couple of years to bring brands the best possible performance because we know good performance – good CX. So, what makes AB Tasty so fast?
Ebook
Mobile Optimization Guide Tips For Smartphone Survival
In this e-book, see mobile optimization tests from AB Tasty clients and expore consumer behavior trends. From customers journeys to strategies – you’re one click away from digital insights.
Ebook
The Expert’s Personnalization Playbook
Let’s focus on advanced personalization techniques for CRO professionals. We’ll explore client-side vs. server-side personalization, leveraging data lakes, advanced audience segmentation, and AI tools.
One Platform for ALL Your Progress
Everything you need to optimize experiences and so much more
“From a software perspective, there’s always something new coming down the features pipeline… The AB Tasty team come up with lots of different ideas. Combining those with our concepts gives us the insight we need to develop our quarterly roadmap.”
Oliver Mallich
Head of Marketing and Partnerships at DirectAsia
Grow faster
with AB Tasty
Get a custom walkthrough of the platform