Changing How Marketing and Product Teams Optimize Customer Journeys
AB Tasty today announced the launch of its unified platform for both client-side and server-side experimentation, âOne Platformâ. This new offering enables digital teamsâfrom developers to product managers and marketersâto personalize every customer journey with safety, speed, and confidence.
One Platform addresses a critical challenge facing modern digital teams: the complexity of managing experimentation across multiple tools and environments. Traditional approaches often create disconnected workflows where marketing teams test UI changes in isolation while product teams manage feature releases separately, leading to missed opportunities and duplicated efforts.
By unifying these capabilities, teams can now move from insight to implementation seamlesslyâwhether they’re testing a homepage redesign or rolling out a new payment feature. This integration means marketing discoveries can directly inform product decisions, while product insights enhance marketing campaigns, creating a collaborative environment where every team member contributes to customer experience optimization.
Combining AB Tastyâs Feature Experimentation and Rollouts function with their signature no-code experimentation suite, digital teams have access to one workflow for testing, validating, and rolling out digital experiences at scale. This move makes it easier to de-risk deployments, prove impact, and maintain consistency across channels and devices.
What One Platform means for digital teams:
- Safe, progressive rollouts â Validate features with controlled rollouts to minimize risk.
- Cross-stack experimentation â Measure performance across backend, web, and mobile.
- Unified customer journeys â Run consistent tests and personalizations from one place.
- AI-augmented insights â Optimize experiences based on user sentiment and intent.
- Developer-friendly workflows â Maintain control with robust APIs, monitoring, and rollback.
âFragmented tools have forced teams into silos, leading to disruption, tests without impact, and potential mistakes,â says RĂ©mi Aubert, AB Tasty Co-Founder and CEO. âOne Platform helps to close that gap between product, marketing, and developer teams by providing a single place for experimentation, personalization, and feature management. Weâre raising the bar on how teams test, iterate, and optimize.â
One Platform marks the consolidation of AB Tastyâs continued growth in digital experience – building on their acquisition of EmotionsAI in 2023, expansion into recommendation and merchandising in 2024, and continued innovation in personalization and AI to help partners grow at speed.
âOur mission has always been to accelerate innovation with confidence,â shares Alix de Sagazan, AB Tasty Co-Founder and CEO. âBy bringing client-side and server-side experimentation into one platform, weâre empowering digital teams to align on outcomes, de-risk deployments, and deliver customer value faster than ever.â
With One Platform, teams can build a culture where experimentation thrivesâone test, one insight, one step closer to what’s possible.
Learn more about One Platform here!
