abtasty

Latest
publications

blue and yellow sparks
Article
9min read

5 Stages of Experimentation Maturity: How Teams Evolve from Simple Tests to Strategic Growth

Angelique de Taddeo

Angelique de Taddeo

Apr 23, 2026

All resources

Theme
+
Article
9min read

5 Stages of Experimentation Maturity: How Teams Evolve from Simple Tests to Strategic Growth

Angelique de Taddeo

Angelique de Taddeo

Apr 23, 2026

Case Study

Mobile Momentum: How Booking.com’s Partner Hub Accelerated Growth

+36%
clicks to start registration on mobile
blue hand pointing to yellow figures
E-book

Personalizing the Moment: From Static to Living

Optimization Snaps

How MONY Group Unlocks Smarter Pricing with Server-Side Testing

2:14 min

Optimization Snaps

How Åhléns Boosted Clicks by 50% with Faster Experimentation

1:56 min

Article
11min read

What CMOs Should Demand From Their Web Experimentation Teams in 2026

Stephanie Safdie

Stephanie Safdie

Apr 15, 2026

See all

Content by industries

See all Automotive content

Get get inspired with our E-Books !

See all our e-books
blue hand pointing to yellow figures
E-book

Personalizing the Moment: From Static to Living

E-book

The Spontaneous Shift: Consumer E-Commerce Trends for 2026

E-book

Travel Essentials Kit: 10 Optimization Ideas for Travel and Hospitality brands

1000
Experiments club

A podcast on the culture of experimentation by AB Tasty.

richard joe podcast
Podcast
Season 5 Episode 3

How Top CRO Professionals Think | Richard Joe

Podcast
Season 5 Episode 2

Rethinking the Travel Experience | Danielle Harvey

Podcast
Season 5 Episode 1

Luxury’s Secret Weapon | Anaïs Levy

See all