Be Part of Whatâs Next
Experience Next London
Experience Next is AB Tasty & VWOâs global meet-up for people shaping digital experiences every day.
From client and partner talks across the globe to panel discussions and an award ceremony celebrating great work, itâs a space for ideas, insights, and genuine connection.
June 3, 2026 | 1:30 PM â Late
Location: Science Museum, London, UK
Brands taking the stage:
Register Here!
What it is
Our global customer meet-up, bringing together teams from across industries who are all working on digital experience in different ways, hosted each year in Paris, London, Manchester, and New York – this time, weâre in London.
What to expect
A mix of client and partner presentations from around the world, panel discussions that open things up, and an award ceremony celebrating work thatâs making an impact.
Why attend
To step out of the day-to-day, get a fresh perspective, and come back with ideas (and connections) youâll actually use. Youâll meet people working through the same challenges, share experiences, and pick up new ways of thinking along the way.
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See Experience Next in Action
Highlights from Experience Next NYC 2025
Agenda
Your day at a glance
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Welcome Drinks
Join us from 1:30 PM on Level 4 (Illuminate) at the Science Museum for badge collection, welcome drinks, and a chance to settle in before the sessions begin.
Opening Keynote
Discover our vision/roadmap AB Tasty x VWO
Puig: Freeing CROâExperimentation Beyond Ecommerce
CRO without design instinct optimises in the dark. UX without data is just opinion. This session unpacks how bringing experimentation and product design closer together and moving CRO out of the trade silo transforms both disciplines: UX brings the ideas, CRO proves them and the whole digital experience wins.
Game Lounge: From Data to DecisionsâExperimentation with AI
A look at how AI is changing the way teams approach testing, context, and data-driven thinking.
Networking Break
Conversio & Finisterre: Ethical OptimisationâCan E-commerce Grow Without Becoming Manipulative?
E-commerce is full of fake urgency, pop-ups, and pressure tactics designed to drive short-term conversion. This talk explores the difference between persuasion and manipulation, and why the best optimisation programmes build trust, confidence, and stronger long-term customer relationships.
Panel Discussion: Whatâs Next in Digital Experience
Stay tuned for more speaker announcements for this session.
Award Ceremony
A proper award ceremony (trophies included) to celebrate the work making an impact.
Cocktails & Networking
The sessions may be over, but the conversation is just getting started! Head to the 4th floor for cocktails, networking, and a chance to connect with fellow attendees, speakers, and the AB Tasty & VWO team.
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Speakers
Where will the event take place?
Science Museum, London
Exhibition Road, South Kensington, London, SW7 2DD
Set in the heart of South Kensington, the Science Museum is one of Londonâs most iconic landmarks. Home to centuries of human invention from space capsules and historic locomotives to cutting-edge technology, itâs a place that never fails to impress.
The day doesnât end there…
Weâll be heading to The Other Kitchen after the event for drinks, food, and a chance to keep the conversations going – just a short walk from the Science Museum.
The Other Kitchen
19 Harrington Gardens, South Kensington, London SW7 4JJ, United Kingdom
