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The Spontaneous Shift: Consumer E-Commerce Trends for 2026

The path to purchase just changed. Are you ready? E-commerce never stays still. Just when you think you’ve mapped the customer journey, the path changes. In 2026, those changes aren’t subtle—they’re seismic. We surveyed 6,000 shoppers across the US, UK, […]


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A podcast on the culture of experimentation by AB Tasty.