Lukas Vermeer reveals how to deal with the biggest threat to experimentation culture
About the speaker
Lukas Vermeer, the director of experimentation at Vista, is an expert in implementing and scaling experimentation. Previously, he worked for over eight years at Booking.com as a product manager, data scientist and lastly, director of experimentation.
With a background in machine learning and AI, Lukas is specialized in designing and building the necessary processes and infrastructure for starting and scaling testing to drive business growth. He also offers consulting services to help companies implement and accelerate experimentation.
I was always much more interested in those experiments that really changed the company’s direction … What are the biggest questions that are driving your business case at the moment?
André Morys (konversionsKRAFT)
André Morys shares the key to a thriving business in today’s market: A fearless attitude toward innovation and experimentation.
Jeremy Epperson, chief growth officer at CRO agency ConversionAdvocates, breaks down the utility of all test results, be that a win, a loss or a flat result.
Lukas Vermeer, director of experimentation at Vista, recommends keeping it simple when kickstarting experimentation within an organization.
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