Lukas Vermeer reveals how to deal with the biggest threat to experimentation culture

Season 1, Episode 4 : Lukas Vermeer
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About the speaker

Lukas Vermeer, the director of experimentation at Vista, is an expert in implementing and scaling experimentation. Previously, he worked for over eight years at Booking.com as a product manager, data scientist and lastly, director of experimentation.

With a background in machine learning and AI, Lukas is specialized in designing and building the necessary processes and infrastructure for starting and scaling testing to drive business growth. He also offers consulting services to help companies implement and accelerate experimentation.

I was always much more interested in those experiments that really changed the company’s direction … What are the biggest questions that are driving your business case at the moment?

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