Podcasts

Personalization Approach Remastered | David Mannheim

September 16, 2023

About David Mannheim

With over 15 years of digital business expertise, David Mannheim has helped elevate digital experiences and conversion strategies for companies like ASOS, Sports Direct, and Boots. He was also the founder of one of the UK’s largest independent conversion optimization consultancies – User Conversion.

Using his experience in innovative personalization as a guide, David has recently published his own book where he tackles the “Person in Personalisation” and why he believes personalization has lost its purpose.

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