Ronny Kohavi reveals why failure is actually a good thing in the world of experimentation
About the speaker
Ronny Kohavi, one of the pioneers of experimentation, has over three decades of experience in machine learning, controlled experimentation, AI and personalization.
He was previously vice president and technical fellow at Airbnb. Prior to that, Ronny led the cloud and AI group’s analysis and experimentation at Microsoft, and was the director of personalization and data mining at Amazon.
Ronny’s extensive experience has laid the foundation of modern online experimentation.
The use of experimentation has become so common that I think leaders should now assume that this is part of the development process.
André Morys (konversionsKRAFT)
André Morys shares the key to a thriving business in today’s market: A fearless attitude toward innovation and experimentation.
Jeremy Epperson, chief growth officer at CRO agency ConversionAdvocates, breaks down the utility of all test results, be that a win, a loss or a flat result.
Lukas Vermeer, director of experimentation at Vista, recommends keeping it simple when kickstarting experimentation within an organization.
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