Article

3min read

Feedback Copilot: Turn The Customer Voice Into Action in Seconds with AI

Every insight starts with a story, and every story deserves to be heard. But when your NPS® or CSAT campaigns generate thousands of responses, how do you turn all that feedback into real action, fast?

That’s why we created Feedback Copilot, the AI-powered assistant that transforms your NPS® or CSAT campaigns into actionable intelligence – instantly.

The problem collecting feedback: Too many voices, not enough time

Let’s face it: analyzing feedback is a nightmare. Even when users leave valuable insights in NPS campaigns, the manual work required to analyze hundreds (or thousands) of verbatim responses can paralyze teams. One client told us:

“We received 5,000 verbatim responses. That’s two weeks of manual work.”

And because it’s so time-consuming, teams either:

  • Underutilize feedback tools like NPS/CSAT
  • Or don’t act on the insights at all

The solution to overwhelming feedback? Feedback Copilot

Feedback Copilot was born from this pain point – combining the best of AI with our all-in-one experimentation platform. It’s available for free within AB Tasty, and automatically activated for NPS/CSAT campaigns with over 100 responses.

What our Feedback Copilot does:

  • Segments feedback by sentiment: Instantly separates positive and negative comments based on campaign scores.
  • Clusters similar comments into key themes: Groups feedback into topics like “price,” “delivery,” or “UX.”
  • Summarizes each theme: Provides a short description, confidence score, and sample comments for every theme.
  • Highlights what matters most: Surfaces the top 3 positive and top 3 negative drivers of satisfaction.
  • Exports labeled feedback: Download results for use in Excel, PowerPoint, and more.

And it does all this while respecting data privacy, using a self-hosted model (Hugging Face) instead of sending sensitive content to third-party LLMs.

What makes our Feedback Copilot unique?

  • Instant categorization of massive feedback volumes
  • Quantification of qualitative input – finally, your verbatim responses have numbers to back them
  • Integrated NPS/CSAT in your test workflows – measure why something works, not just if it does
  • Enterprise-grade privacy: Comments stay on AB Tasty’s infrastructure

Who benefits from Feedback Copilot?

  • CROs & Product Managers: Prioritize optimizations based on real user pain points.
  • UX & Research Teams: Detect trends and go beyond basic survey stats.
  • Marketing & Customer Success: Understand friction points before and after launches.

What’s next?

Early adopters already report major productivity gains – and they’re asking for more:

  • Direct A/B test ideas from negative themes
  • Verbatim-based segmentation for campaign targeting
  • Improved theme granularity for enterprise-scale campaigns

We’re just getting started. Feedback Copilot is not just a feature – it’s your co-pilot in delivering better, faster, and more human-centered product decisions.

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