Two years ago, we started asking ourselves a question that every ambitious founder eventually faces: What does the next chapter look like?
We explored many paths and spoke with several potential partners, but our goal never wavered: finding the right challenge that would allow us to become the undisputed global leader in digital experience optimization. Today, that mission takes a giant leap forward.
During these conversations we were super clear: doing just a commercial transaction wasn’t the goal. Finding the right partner – one that shared our vision, our values, and our commitment to customers – was what mattered.
Then we met @VWO. And something felt different.
We are incredibly excited to announce that AB Tasty and VWO are joining forces to create a global leader in digital experience optimization. Together, we are building a powerhouse with more than $100M in combined revenue, serving over 4,000 customers worldwide, and supported by a team of 800+ talented people, across 11 global offices.
The Story of “Twins Separated at Birth”
When we first began discussions with the VWO team, something felt fundamentally strong and aligned. It became obvious very quickly that we weren’t just two companies in the same market – we were like “twins separated at birth”.
Despite starting on different continents 15 years ago, our parallel histories are striking. Whether it was our early team photos in 2011, our shared milestones in 2016, or how we navigated the global challenges of 2020, our paths have consistently mirrored each other. We discovered a profound alignment across every dimension that matters: vision, ambition, culture, market approach, product, and geography.
We realized that by coming together, we weren’t just merging two companies; we were reuniting two halves of a shared dream.
Why We Are Coming Together
This combination is rooted in long-term alignment.
VWO and AB Tasty share a belief that customers benefit most from fewer, more deeply integrated platforms that bring experimentation, personalization, insights, and feature delivery closer together.
By joining forces, we are bringing together:
- Complementary product capabilities
- Deep experience across regions and industries
- Teams that understand both scale and execution
- A shared commitment to building technology that is powerful, practical, and accessible
A Leadership Team for the Long Run
The combined company will be led by the co-founders of both organizations, ensuring that the entrepreneurial spirit and customer-centric DNA of both brands remain at the core of our future.
- Sparsh Gupta, current co-founder and CEO at VWO will serve as the Co-founder and CEO of the combined platform.
- Rémi Aubert from AB Tasty will serve as the Co-founder and Chief Customer & Strategy Officer.
- Alix de Sagazan from AB Tasty will serve as the Co-founder and Chief Revenue Officer.
- Ankit Jain from VWO, will serve as Co-founder and Chief Product & Technology Officer.
All four co-founders remain significantly invested in the joint business. We are here for the long run, committed to building an enduring company that achieves our “Big Hairy Audacious Goal” of becoming one of the most respected and trusted global software leaders.
What This Means for Our Customers
To our customers: we are growing, and you are coming with us.
- Business as Usual: Your day-to-day experience remains unchanged. There are no changes to your relationship managers, contracts, pricing, or SLAs.
- Uncompromising Standards: All existing security, privacy, and data-hosting standards remain fully intact.
- More Value Ahead: Over time, this combination brings more innovation and a deeper platform where your data lives and breathes.
A Note of Thanks
We are deeply grateful to Everstone Capital, and specifically Sandeep Singh and Avnish Mehra, for their role as long-term strategic partners who helped make this combination a reality. Their belief in our vision to build a global category leader has been instrumental.
Looking Ahead
The next chapter is about more than just being a bigger company; it’s about being the most trusted partner that empowers you to bring your vision of delightful digital experiences to life.
We are excited to begin this journey as one team with one dream.
More updates will follow as we move forward together.
Want the full story? Visit our official news announcement for complete details on the AB Tasty and VWO merger.
