The Taste Test

15-Minute Experiments with AB Tasty

Putting big ideas on the menu. The Taste Test is AB Tasty’s bite-sized video series all about digital experience - experimentation, optimization, and personalization. Just 15 minutes: friendly to your attention span and your back-to-back calendar. The Taste Test logo

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What The Taste Test is

Each month, we invite a guest to one of our offices in Paris, New York, or London for a 15-minute conversation about what’s really working.

No slides, no long intros, and no “Can you see my screen?”

Just a focused discussion on what’s been tested, what’s worked, and what teams have learned along the way – whether that’s a customer sharing their experience, a partner bringing a fresh perspective, or an AB Tasty expert unpacking a product or strategy.

How it works

Register once, and you’re set. We’ll send you a new episode every month, straight to your inbox.

Agenda

Episode 1
Upcoming

The Learnings Library: Your Cure for Experimentation Amnesia

In Episode 1 of The Taste Test, host Natalia Soto sits down with Arthur Charbit, Product Management Director at AB Tasty, to tackle a familiar problem: valuable experimentation insights that disappear when people leave, decks get buried, or files get lost. They explore how AB Tasty’s Learnings Library helps teams capture learnings while they’re still fresh, find past results easily, add real context with comments, and turn test results into knowledge – so great ideas don’t disappear with them.

February 9, 2026
2:00 PM GMT | 9:00 AM EST
Natalia Soto
Growth Marketing Manager
AB Tasty
Arthur Charbit
Product Management Director
AB Tasty
Episode 2
Upcoming

Too Many Ideas? Let AI Cook

In Episode 2 of The Taste Test, host Kate Feng sits down with Julie Dumont, Chief Product Officer at AB Tasty, to unpack why so many strong experiment ideas never reach production. With limited dev resources and tight timelines, experimentation can stall quickly. They discuss how using AI to handle prep work helps teams move faster, test more ideas, and stay focused on what truly matters.

March 9, 2026
2:00 PM GMT | 9:00 AM EST
Kate Feng
Growth Marketing Specialist – UK & Nordics
AB Tasty
Julie Dumont
Chief Product Officer
AB Tasty

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