Better Testing, Better Support:
AB Tasty vs. Optimizely
Discover why customers choose AB Tasty over Optimizely. Find out how AB Tasty helps accelerate digital growth with a complete testing and personalization platform, and dependable support for all users.
Join 1000+ awesome brands using AB Tasty
Top 5 reasons why you should
choose AB Tasty over Optimizely
#1: AB Tasty makes it easy for teams to adapt and deliver quickly. Optimizely requires more technical resources.
- AB Tasty offers a more user-friendly interface, an advanced widget library, and a flexible Visual Editor, making it easier for marketers to create and manage campaigns without heavy technical expertise.
- Optimizely requires more technical resources and has a steeper learning curve. Users may get lost in its complexity, paying for features they don’t end up leveraging.
#2: AB Tasty’s script loads faster than Optimizely’s.
- AB Tasty prioritizes web performance with features like modular architecture, smart caching, and a dedicated Performance Center to monitor and optimize campaigns.
- Optimizely has been reported to struggle with SPA (Single Page Application) compatibility and dynamic content use cases in practice.
#3: AB Tasty partners with you to provide expert customer support and service.
- AB Tasty provides dedicated Customer Success Managers (CSMs) to troubleshoot issues effectively and provide strategic feedback.
- Many customers switching from Optimizely cite dissatisfaction with its support quality and lack of proactive assistance.
#4: AB Tasty offers advanced audience building for targeting, while Optimizely has no dataLayer variables.
- AB Tasty can access dataLayer variables to build powerful custom segments on audiences and product attributes. AI-based segments (like EmotionsAI) are available for advanced personalization and experimentation campaigns.
- Optimizely has no native dataLayer integration, so it’s more difficult to create audiences and goals from the dataLayer. There are also no AI segments available.
#5: AB Tasty is focused on continuous innovation in experimentation.
- AB Tasty frequently introduces new features and updates based on customer feedback, ensuring cutting-edge solutions for experimentation and personalization.
- Optimizely’s focus on being a comprehensive suite (including CMS and CDP) can dilute its specialization in experimentation.
Want to see AB Tasty in action?
AB Tasty named a 2025 G2 Best Software, reflecting high customer satisfaction and trust.
Leader in multiple categories, including A/B Testing, Personalization, Mobile App Optimization, and Feature Management.
AB Tasty vs. Optimizely: See what your peers are saying
The best way to compare is to hear from your peers.
- AB Tasty is among the Leaders with high Market Presence and Satisfaction. See here what +200 brands from around the globe have to say about AB Tasty.
- Optimizely is a contender with good Market Presence, but average Satisfaction.
How GANNI used AB Tasty to boost average order value by 12%!
See “better” in Action
Get connected with our team to learn how AB Tasty helps you see progress in all places.
