AB Testing

Progress powered by 
experimentation –
A/B test at scale.

Discover what delights your customers and create more of that, with the best A/B testing solution. We enable moving toward better by continuously experimenting to find what iterations hit the spot with your audience. 

#1 : Mid-Market Results Index for A/B Testing | Spring 2024
#1 : Mid-Market Results Index for A/B Testing | Spring 2024

#2 : Mid-Market Grid® Report for A/B Testing | Spring 2024

#2 : Mid-Market Relationship Index for A/B Testing | Spring 2024

#3 : Mid-Market Implementation Index for E-Commerce Personalization | Spring 2024

#3 : Mid-Market Implementation Index for A/B Testing | Spring 2024
#1 : Enterprise Grid® Report for A/B Testing | Spring 2024

#1 : Enterprise Europe Regional Grid® Report for A/B Testing | Spring 2024

#1 : Enterprise EMEA Regional Grid® Report for A/B Testing | Spring 2024

#2 : Enterprise EMEA Regional Grid® Report for Personalization | Spring 2024 

#2 : Enterprise Europe Regional Grid® Report for Personalization | Spring 2024

#2 : Enterprise Europe Regional Grid® Report for E-Commerce Personalization | Spring 2024

#2 : Enterprise Implementation Index for E-Commerce Personalization | Spring 2024

#2 : Enterprise Grid® Report for E-Commerce Personalization | Spring 2024

#3 : Enterprise Results Index for E-Commerce Personalization | Spring 2024
#1 : Enterprise Relationship Index for A/B Testing | Spring 2024
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Our seasoned optimization experts will guide you from step one to launch and provide ongoing guidance on your experimentation roadmap.

Ensure the best possible ROI from your campaigns with strategic guidance on your experimentation roadmap and technical support while implementing your campaigns.

As your team grows, we go with you. AB Tasty offers advanced workshops and CRO certifications to deepen your knowledge and elevate team performance.

Target the right people Create granular user segments for your experiments through our powerful AI capabilities, CDP and data lake integrations.

Pre-configured segmentation templates Get a head start. Begin with pre-configured templates you can customize the way you need.

Features

Test your journey

Easily run A/B tests, split tests, multivariate tests, multi-page tests, and A/A tests.

Pre-built AI Segments

Target by engagement level, including disengaged, wandering, high-value and loyal visitors.

EmotionsAI

Reduce neutral tests by seeing the impact of your test by emotional need.

Visual Editor

No code, low code WYSIWYG editor to easily build variations with no technical knowledge needed.

Custom Widgets

Build, animate, re-use and share your own widgets.

Performance Center

Manage campaigns to maximize website performance.

Cross-account sharing

Test go well? Spread the wealth by copying experiments across accounts.

Unlimited experimentation

Your ideas are never limited.

Widget Library

Test with pre-built experiences to boost engagement.

Dynamic Allocation

Based multi-armed bandit, limit the loss in low performing variations.

Audience Builder

Build your own segments based on a huge list of criteria including behavior, location and interests.

Access Management & SSO

Leverage your own SSO and manage permissions on one account or across multiple.

Full-stack experimentation

Experiment on both client-side and server-side.

Leading companies trust AB Tasty

Lush’s Focus on Human Connection Optimized the Digital Customer Experience
Want to get similar results?

MeUndies lifts transactions with
Promo Banner.

Want to get similar results?

Henna Andersson grows conversions by swapping product images
Want to get similar results?

Getting started

Grow faster with
AB Tasty

Get a custom walkthrough of the platform