Progress powered by
experimentation –
A/B test at scale.
Discover what delights your customers and create more of that, with the best A/B testing solution. We enable moving toward better by continuously experimenting to find what iterations hit the spot with your audience.
Join 1,000+ awesome brands using AB Tasty
A/B test. Optimize. Rinse. Repeat.
Low-code or all code, create unlimited
A/B tests however your heart desires
Ignite an idea engine with a library full of customizable widgets, an intuitive visual editor, and segmentation templates.
Move past basic A/B tests into new terrain with pricing, payment, and delivery testing. Easily toggle between server-side (code-based) and client-side testing.
Use our AI audience intel to thoughtfully target. Personalize user journeys from first-timers to loyal VIPs.
Leave out the guesswork and confusing data. We simplify setting up conversions and ROI tracking so you can validate the best-performing version of your website.
Behind AB Tasty is a team of real humans here to guide your optimization journey
Our seasoned optimization experts will guide you from step one to launch and provide ongoing guidance on your experimentation roadmap.
Ensure the best possible ROI from your campaigns with strategic guidance on your experimentation roadmap and technical support while implementing your campaigns.
As your team grows, we go with you. AB Tasty offers advanced workshops and CRO certifications to deepen your knowledge and elevate team performance.
Use segmentation to filter experiences and get bigger wins
Target the right people Create granular user segments for your experiments through our powerful AI capabilities, CDP and data lake integrations.
Pre-configured segmentation templates Get a head start. Begin with pre-configured templates you can customize the way you need.
Features
Everything you need
to get your visitors from A to B
Test your journey
Easily run A/B tests, split tests, multivariate tests, multi-page tests, and A/A tests.
Pre-built AI Segments
Target by engagement level, including disengaged, wandering, high-value and loyal visitors.
EmotionsAI
Reduce neutral tests by seeing the impact of your test by emotional need.
Visual Editor
No code, low code WYSIWYG editor to easily build variations with no technical knowledge needed.
Custom Widgets
Build, animate, re-use and share your own widgets.
Performance Center
Manage campaigns to maximize website performance.
Cross-account sharing
Test go well? Spread the wealth by copying experiments across accounts.
Unlimited experimentation
Your ideas are never limited.
Widget Library
Test with pre-built experiences to boost engagement.
Dynamic Allocation
Based multi-armed bandit, limit the loss in low performing variations.
Audience Builder
Build your own segments based on a huge list of criteria including behavior, location and interests.
Access Management & SSO
Leverage your own SSO and manage permissions on one account or across multiple.
Full-stack experimentation
Experiment on both client-side and server-side.
Experiment with EmotionsAI – the only solution that segments visitors by emotional need
10 segments based on emotions
AI directly classifies your visitors into 10 segments, helping you reach both practical and impulsive buyers.
Find new personalization opportunities
EmotionsAI reveals where and how you can improve your visitors’ journey, and identifies the opportunity loss if you don’t.
Increase experiment efficiency
No more neutral tests. Reports allow you to dive into each variation in order to understand which emotional needs will give you the most uplift.
Leading companies trust AB Tasty
Case study
Lush’s Focus on Human Connection Optimized the Digital Customer Experience
Want to get similar results?
+250%
Click-through rate
Case study
MeUndies lifts transactions with
Promo Banner.
Want to get similar results?
10%
More clicks on the add to bag
Case study
Henna Andersson grows conversions by swapping product images
Want to get similar results?
+22%
Conversions
Getting started
Start using AB Tasty now, no matter what your website is built on
Book a demo
See AB Tasty in action and ask all your questions.
Connect your website
We integrate with any CMS. Our IT can jump in anytime to help.
Start testing ideas
Test directly on your website or using our API for server side experiments.
Boost those conversions
Optimize and personalize your customers’ experiences.
Grow faster with
AB Tasty
Get a custom walkthrough of the platform
