Join VP Marketing Marylin Montoya as she takes a deep dive into all things experimentation
Today, weâre handing over the mic to AB Tastyâs VP Marketing Marylin Montoya to kick off our new podcast series, â1,000 Experiments Club.â
At AB Tasty, weâre a bunch of product designers, software engineers and marketers (aka Magic Makers), working to build a culture of experimentation. We wanted to move beyond the high-level rhetoric of experimentation and look into the nitty gritty building blocks that go into running experimentation programs and digital experiences.
Enter: â1,000 Experiments Club,â the podcast that examines how you can successfully do experimentation at scale. Our podcast brings together a selection of the best and brightest leaders to uncover their insights on how to experiment and how to fail ⊠successfully.
In each episode, Marylin sits down to interview our guests from tech giants, hyper-growth startups and consulting agencies â each with their own unique view on how theyâve made experimentation the bedrock of their growth strategies.
Youâll learn about why failing is part of the process, how to turn metrics into your trustworthy allies, how to adapt experimentation to your company size, and how to get management buy-in if youâre just starting out. Our podcast is for CRO experts, product managers, software engineers; thereâs something for everyone, no matter where you fall on the maturity model of experimentation!
We are kicking things off with three episodes, each guest documenting their journey of where they went wrong, but also the triumphs theyâve picked up from decades of experimentation, optimization and product development.
Ronny Kohavi (ex-Amazon, Airbnb, Microsoft)Â
He shares a humbling reality check: Most ideas will failÂ
Chad Sanderson (Convoy)He breaks down the most successful types of experimentationsÂ
Jonny Longden (Journey Further)
He believes anyone can and should do experimentation
In the culture of experimentation, thereâs no such thing as a âfailedâ experiment: Every test is an opportunity to learn and build toward newer and better ideas. So have a listen and subscribe to â1,000 Experiments Clubâ on Apple Podcasts, Spotify or wherever you get your podcasts.
