Type 1 and Type 2 Errors

Type 1 and type 2 errors, also known as false positive and false negative) are two types of statistical errors that may result from a hypothesis test such as A/B tests.

Trunk-based Development

Trunk-based development is a practice in which developers divide their work into small batches and later merge their work into a shared trunk or mainline at least once daily.

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Don't throw away hard-earned traffic.
Make your website work overtime - so you don't have to.
+250%
click-through rate
+19%
conversion rate
+5%
average order value
Trusted by
Request a demo