Digital experimentation has matured. Where A/B testing was once handled by a handful of specialists, today it’s a team sport — involving marketing, product, UX, engineering, and data. Organizations now need platforms that connect these roles, reduce friction, and enable collective decision-making.
This is where AB Tasty stands apart. More than an experimentation tool, it is a collaborative ecosystem, designed to help companies run impactful tests at scale while empowering every contributor in the process. From idea generation to final reporting, AB Tasty removes silos and strengthens alignment — a critical ingredient for a successful CRO program.
A Platform Built for Cross-Functional Workflows
Modern experimentation involves teams with different expertise and expectations. AB Tasty addresses this diversity through a unified platform that brings everyone together.
1. Clear Governance and Team-Based Visibility
Large organizations often struggle with visibility: too many tests, too many markets, too much noise. AB Tasty’s advanced RBAC system solves this by assigning precise roles and allowing teams to create custom folders and views. A French editor only sees French campaigns; a central CRO manager sees everything; a developer accesses only what they need.
This structure reduces operational clutter and protects the integrity of local workflows, while still enabling global oversight.
2. Collaboration at Every Step of the Experiment Lifecycle
Where AB Tasty excels is its ability to facilitate teamwork throughout the entire testing process.
Before a Campaign
Teams use the Ideas Backlog to surface opportunities and prioritize them together, while the Learning Library accelerates strategy by making past learnings accessible across markets.
During a Campaign
The no-code visual editor empowers marketers, while developers leverage VS Code. Comments can be added anywhere — in the editor, creation flow, or reports — with tagged users notified instantly. Preview and QA links make cross-team collaboration effortless.
After a Campaign
AB Tasty’s segmentation features and its powerful Data Explorer allow analysts to go deep, while marketing teams can still interpret results intuitively. Reports can be shared externally via secure links or exported automatically to Notion, BI systems, or Slack channels. Visibility becomes effortless and organization-wide.
3. Deep Integrations Strengthen Collective Intelligence
Collaboration is not limited to the experimentation platform itself. AB Tasty integrates with tools teams already use daily:
- Slack: receive notifications when campaigns go live or when new learnings are added
- Notion: synchronize campaign KPIs and reports automatically into team workspaces
- BigQuery, Looker, Metabase: power custom dashboards
- GA4, Contentsquare, FullStory: enrich analysis with behavioral and analytics data
And with Microsoft Teams coming soon, AB Tasty is extending its collaborative reach even further.
4. A True “One Platform” for Experimentation, Personalization, and Feature Rollouts
Cross-team alignment is reinforced by AB Tasty’s unique combination of client-side experimentation and Feature Experimentation & Rollout (FE&R). Product teams and engineers can gradually deploy new features, run server-side tests, and secure releases through progressive rollout and rollback automation. Meanwhile, marketing and CRO teams continue to run client-side tests on the same unified platform.
Everyone operates within the same environment, driving shared KPIs and shared business outcomes. And this collaborative foundation is amplified by Evi — AB Tasty’s evidence-based AI agent.
5. How Evi Enhances Collaboration Throughout the Experiment Lifecycle
Evi acts as a shared intelligence layer that supports every role involved in experimentation — ensuring alignment, speed, and evidence-based decisions at every step.
Before launching a test
- Evi Ideas generates new experiment opportunities
- Teams align faster on hypotheses grounded in evidence
- Evi Content creates consistent messaging across markets
During the campaign
- Evi provides contextual guidance directly in the workflow
- Teams can iterate faster and reduce dependency loops
After the campaign
- Evi Analysis turns raw results into clear, actionable insights
- Everyone sees the same interpretation of data
- Learnings become easier to share and apply across markets
Result: A more autonomous, aligned, and collaborative experimentation program — powered by shared intelligence rather than siloed expertise.
AB Tasty continues to strengthen its collaborative features, with upcoming developments. Stay tuned! These improvements move AB Tasty closer to its long-term vision: a platform that not only enables experimentation but also unlocks organizational intelligence.
Conclusion: Collaboration Is the New CRO Advantage
Companies win with experimentation when they democratize it — when insights circulate openly, when accountability is shared, and when tools empower collaboration instead of slowing it down.
AB Tasty doesn’t just enable experimentation; it turns it into an organizational capability. A place where teams align faster, learn continuously, and make decisions grounded in evidence rather than intuition.
In a world where speed and cross-functional execution define competitive advantage, AB Tasty provides the collaborative foundation businesses need to accelerate growth.
