Case Studies

Patyka Boosts Conversions and Enhances UX with AB Tasty

13% Visitors who see recommendations use them

2x Users of recently viewed products spend 2x as much as other

Discover how Patyka, a pioneer in organic and natural cosmetics, transformed its e-commerce platform with AB Tasty’s personalized user experience solutions. As a leading brand in the rapidly growing organic beauty market, Patyka sought to elevate its online presence to match its esteemed reputation in physical stores.

In 2022, Patyka undertook a digital acceleration project, focusing on optimizing their user experience to increase conversions and sales. By implementing AB Tasty’s intelligent e-merchandising, personalized product recommendations, and automated features like “recently viewed products” and “abandoned cart recovery,” Patyka significantly improved the relevance and fluidity of its customer journey.

The results were impressive—13% of visitors exposed to product recommendations used them, and users of the “recently viewed” products feature spent twice as much as others. Additionally, the automation of manual tasks freed up valuable time for Patyka’s teams to focus on high-value projects, further enhancing brand image and customer satisfaction.

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Case Studies

Balibaris Boosts Conversions with AB Tasty’s Recommendations

+ Conversion rate improved year-over-year

+ Time saved with automated sorting

Balibaris, a leading French men’s ready-to-wear brand, sought to elevate its online shopping experience to match the high standards of its physical stores. To achieve this, they partnered with AB Tasty to implement the powerful Recommendations and Merchandising solution.

By integrating intelligent e-merchandising, Balibaris successfully automated time-consuming tasks, allowing their digital team to focus on more strategic initiatives. The result? A significant boost in conversion rates and a more streamlined, customer-centric shopping experience.

AB Tasty’s solution allowed Balibaris to showcase key products, curate visually appealing assortments, and promote seasonal items—all tailored to each visitor’s preferences. This not only improved the relevance of the product offerings but also enhanced the overall brand image, making it easier for customers to find exactly what they’re looking for.

Discover how AB Tasty helped Balibaris transform its e-commerce platform into a dynamic, responsive shopping environment that drives business growth.

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Case Studies

Le Slip Français Boosts Online Sales with AB Tasty 

€1,200 Daily sales generated by Recommendations

€540 Daily sales generated by targeted pop-ups

Le Slip Français, a prominent French digital-native vertical brand (DNVB) celebrated for its 100% Made in France apparel, partnered with AB Tasty to elevate its e-commerce performance and boost online sales.

Facing increasing competition and a growing product catalog, Le Slip Français recognized the need for more effective on-site personalization. By integrating AB Tasty’s AI-driven product recommendations at critical touchpoints throughout the customer journey, the brand successfully increased revenue by an impressive €181,000.

Visitors who engaged with these personalized recommendations spent, on average, nine times more than those who did not. Additionally, targeted pop-ups implemented by AB Tasty played a significant role in enhancing conversion rates, generating an additional €20,000 in just two months.

AB Tasty’s innovative, cookie-free technology not only ensures a seamless and personalized shopping experience but also guarantees compliance with evolving privacy regulations. If you’re looking to optimize your online strategy and achieve similar success, discover how AB Tasty can transform your e-commerce business.

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