Etude de cas

Comment Jacadi personnalise son expérience client grâce à EmotionsAI

11min lecture

Comment l’IA peut optimiser votre roadmap d’expérimentation

1min lecture

AB Tasty à la Big Boss Summer 2023 !

5min lecture

AB Tasty lance une nouvelle intégration GA4 pour faire passer votre stratégie d’expérimentation au niveau supérieur

10min lecture

Mesurer son impact digital

9min lecture

Utiliser les données issues de l’expérimentation pour découvrir les besoins des clients

8min lecture

Maximiser la valeur des données clients avec l’expérimentation

6min lecture

Une approche du marketing customer-centric basée sur les données

8min lecture

Stimuler l’innovation en utilisant les échecs de vos tests

5min lecture

Libérez votre créativité : Codez une fois, personnalisez à l’infini

Ce que disent nos clients

The decision to switch to AB Tasty came down to the overall return on investment. AB Tasty offered us a feature-rich solution meeting our needs at a competitive price point. The implementation was easy, running experiments can be done efficiently, and the support team has been helping us deliver successful tests.

Paul Branco
Sr. Director of Product Management, UX, & Analytics

Our mobile developers have been able to implement experimentation the same way we do it on our website, and remove the burden of App stores rollouts. Now we can truly align web & mobile releases.

Ingrid Peiniau
Head of Customer Experience

Partnering with AB Tasty has really helped us get a competitive advantage out of our client’s data - it is the proof of the pudding, the point at which we show that the data has found more customers, at reduced CPA.

Javier Gómez de la Mata
Ecommerce Manager

We can test new features on specific segments of our user base, and also better integrate user feedback in real-time, set up kill switches, and especially, run experiments.

Alexandre Duarte
Head of Product

AB Tasty is Delicious! It has great graphical user interface, fantastic support, great pricing structure and we are able to work on almost all dynamic content through GUI.

Matt Sparks
eCommerce Optimization Manager

I tried to do A/B testing in-house, and gave up quickly. Every change now goes through Feature Experimentation by AB Tasty, whether it’s a back-end search algorithms or a UI update.

Julien Martin
VP Engineering

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