Accelerate idea-to-release cycles with minimal risk​
Optimize experiences on every device
Server side experimentation & personalization
Personas
Select from any criteria (persona keys) to identify user segments. For iOs and Android SDKs, automatically import pre-determined key values, simplifying segmentation.
Experimentation
Choose what you want to test and the number of variations to track. Iterate based on live user feedback and selected KPIs. Identify your winning configurations with sound data and deploy for general availability. Build better products, faster.
Personalization
Create unique product experiences for any subset of your audience. Using feature flags, deploy personalized configurations on any audience segment and test the impact with defined KPIs.
We support your stack
Innovate faster with less risk
Engineering teams
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Test in Production
Staging environments can only go so far. See how your code performs in real conditions and iterate faster and better. -
Controlled deployment
Maintain stability of your code while having complete control over deployment: to whom and at what rate your deployments are experienced. -
Centralized reporting
Centralized reporting enables engineering teams to safely track the evolution of their deployments from QA to general availability.
Product teams
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Focus on outcomes, not outputs
Set KPIs to track the business impact of feature releases. Identify the best configurations before general deployment to unlock maximum user engagement. -
Agility and reactivity with on/off switches
Easily activate and deactivate features on any user segments with a flip of a switch. Retain maximum control over user experiences on all devices. -
Live feedback with statistical signficance
Testing in production allows realtime feedback on what's working and what's not. Bayesian statistics provide realiable results helping you make the right decisions, fast.
Feature flags
with Flagship
Progressive deployment and KPI triggered rollback
More resources about server-side experiments






Flagship, the feature management platform by AB Tasty, recognized as leader in The Forrester New Wave™
Feature Management And Experimentation, Q2 2021

Performance reports & KPI tracking
Use cases
We want to be quicker and more efficient in our releases, without increasing any risks. Flagship lets us do this thanks to the different functionalities available in the platform, as well as the advanced experimentation to optimize our product.
