Get visitors to what they want to buy, and what you want to sell

+20%

+10%
in AOV
from search

+4%
click-rate in PLPs with intelligent ranking

Get visitors to products in milliseconds
Reduce bounce rates and boost catalog discovery
Personalize results with a powerful AI engine
Adapt results to business priorities
Personalized search results with full control

FAST SEARCH
When your customers search, they’ll find
Our powerful search solution gets customers to the products they want to buy while providing opportunities for catalog discovery.
Faster journeys
Search results calculated in miliseconds. Get customers to products and content quickly.
Fixes mistakes
Recognizes errors and corrects them avoiding zero-hit pages.Â
Adapts to language
Adapts to colloquialisms and common language usage. Search by item number, product properties, and more.

INTELLIGENT SEARCH
1-1 personlized search results with AI
The AI engine calculates real-time relevant search results for every individual visitor. The search results display the products that correspond to the preferences of your customer in the moment.
Real-time personalization
Personalized product & content results based on visitor website & purchase behavior.
18 years of AI expertise
Data mining is used to recognise patterns and correlations with machine learning and reinforcement learning used to provide personalized results.
Seamless personalization
The same AI engine powers Search and Product Recommendations, providing visitors with a seamless personalized journey.

CONTROL DESK
Full control, no black box
Searchandize your results. Our intuitive backend allows you to understand results and manage rules to provide relevant search results for business and for your visitors.
Meet business priorities
Easily manage the rules to promote or demote products. Merchandise your content and product search strategically.Â
Showcase campaigns
Leverage search results for campaign real estate by adding visual banners to your e-commerce search engine.Â
Banish ‘no results’
Avoid customer frustration and provide recommendations instead of ‘no results’.

GUIDED SELLING
Guide visitors to the perfect product & reduce returns
Consumers nowadays have so much choice within a product line. With Guided Selling, provide a search experience that helps shoppers find just the right product for them.
Are they looking for cabin or checked luggage? For long-distance or low-cost flight bag sizes? 2-wheeled or 4-wheeled luggage?
Guided Selling is an e-commerce search solution that provides in-store service with online efficiency.Â
Avoid choice paralysis
Visitors are guided through an experience that helps them find the perfect product based on attributes (size of luggage, number of wheels) and/or context (weekend away vs. family vacation).
Reduce Product Returns
When customers have found just the right product for their needs, they’re less likely to return it and you’re less likely to have to deal with the growing cost of managing returns.
Get zero-party data
Guided Selling provides you with granual insights in to the product preferences of your visitors.Â

INTELLIGENT CATEGORIES
Personalize your PLPs
The gateway to your PDPs, personalized category results and easy merchandising are a must. With Intelligent Categories, facilitate browsing and product findability with personalized category pages, and dynamic filters and facets.Â
Better product findability, lower frustration
Personalized category results with dynamic filters and sorting that automatically adapt to the category.
Easy merchandising
Manage rules to prioritize overstocked items, high margin items, trade marketing deals, etc.
Promote campaigns
Leverage your PLP real estate for campaign banners.Â
Everything you need to get your visitors from A to B
Results management
Promote or hide individual products in the results.
Content search
Display relevant content in the preview box like blog articles.
Product sorting
Sort products by relevance, price, sale products, etc. with various parameters to boost discovery.
Semantics
Search with keyword combinations including product properties. For ex: 'blue evening bag small'
Banner Management
Highlight campaigns in the preview box or at the top of PLPs.
Fault tolerance
Manage spelling mistakes and include a “Did you mean” function.
Thesaurus
Easily manage synonyms, colloquialisms, alternatives and exclusion of keywords.
Autosuggest
Provide intelligent product and content suggestions in the search preview.
Facet navigation
Narrow down the products and simplify search with filter options: color, size, brand, etc.
Advanced analytics
Deep-dive into search term, click, and revenue performance
Content redirection
Send visitors directly to payment and delivery conditions.
Search by article number
Recognizes and corrects input errors for article numbers/product IDs.
Search that generates real revenue growth

Boost your AOV by 10% with AB Tasty Search
Peek & Cloppenburg increased the number of orders from online search by 29% which impacted their total sales by 10%.

Optimize your strategy with deep analytics
Monitor and manage your search strategy with our intuitive workspace back-end. Optimize the relevance of your search terms by seeing if words searched match content visited. Review metrics to measure the ROI of your strategy, including click and revenue performance.

Simple integration for fast go-live and quick results
Widget or API, you decide
Integrate via widget or API depending on your resources & stack preferences. Whether your team is lean, or your looking for an enterprise search solution - AB Tasty Search has the flexibility you need to get started quickly.
How search integration works:
1. Ingestion of your product catalog in XML or CSV
2. Tracking code added for click and purchase behavior.
3. Build together the front-end placeholder.
4. Fine-tune the AI algorithms to match your business.
5. Train you on the back-end workspace to get you and your team up and running in no time.
Every business is different
That's why our teams can help you:
- Clean up your product feed, aggregate data and manage missing attributes in line with your search needs
- Adjust the search algorithm for example for error tolerance sensitivity, field weighting and ranking.
- Help you select filters, sorting and autosuggest preview. .
- Help you with the graphic preparation of the search experience.
We're known for our great CSMs
Our friendly CSMs don't just help you use the solution to its full potential, they also provide you with ideas on how to best optimize your search strategy.
AI technology for
hyper-personalized search
18 years of AI expertise power AB Tasty Search’s AI-based personalization engine. Leverage real-time data to analyze user behavior and tailor search experiences to each individual visitor.Â
Why choose AB Tasty as your preferred EOP?
Market Leaders
As a Forrester Wave leader and with first-rate G2 peer reviews, over 1000 brands trust us to help their marketing and product teams optimize and innovate.
Pragmatic Support
Loved for our friendly and local support, as an AB Tasty customer you’ll gain invaluable insights from our global digital strategy experts to help you scale faster.
Privacy & Security
The protection of personal data is important to AB Tasty. We are GDPR and CCPA compliant, and support cookieless options.Â
Performance-Focused
We understand that website performance is vital. AB Tasty provides multiple features to optimize performance and a flicker-free experimentation & innovation solution.Â
Learn more about AB Tasty






with AB Tasty
of the platform