Aer Lingus, drive more bookings & ancillary revenue with easier testing
Step out of your experimentation constraints. AB Tasty empowers Aer Lingus to test rapidly, personalize all traveler segments, and drive more bookings & ancillaries without the heavy dev queue.
Leading brands using us
Let your conversions take-off with AB Tasty
Experimentation, personalization, and feature flags, all in one platform.
Launch globally at speed
Enable your teams to test across markets with minimal tech lift and faster time-to-market.
Deliver the right offer, instantly
Use AI-driven personalization to serve business flyers, premium leisure travelers, and value seekers with tailored journeys.
Maximize revenue per visitor
Optimize ancillary offers like seat upgrades, baggage bundles, and lounge access while protecting margin and boosting direct bookings.
Empower non-technical teams
A visual editor and low-code widgets let your marketing and CRO teams launch tests independently—reducing reliance on developers and shortening cycles.
Go deeper with EmotionsAI
Bring emotional cues into your personalization and craft experiences that truly resonate.
Why make the switch from
Optimizely to AB Tasty?
AB Tasty’s intuitive visual editor and ready-to-use widgets empower marketing and digital teams to launch experiments quickly without waiting on heavy developer resources or long deployment cycles.
Built for airlines with diverse traveller needs
With AI-driven segmentation, feature flags, and deep personalization, AB Tasty helps Aer Lingus tailor journeys for business travellers, leisure flyers, and transatlantic passengers—maximizing engagement and upsell potential.
Agility that drives revenue and resilience
Our flexible pricing and all-in-one workflow reduce operational friction, enabling faster iteration and innovation compared with complex, developer-dependent setups.
Superior support and partnership
Rated higher than Optimizely for quality of support and ease of doing business (G2, 2025), AB Tasty provides hands-on onboarding, dedicated success managers, and expert strategic guidance.
Boost direct bookings and ancillary revenue
By switching to AB Tasty, Aer Lingus can accelerate testing velocity, grow ancillary revenue, and empower marketing teams to act independently—boosting direct bookings while maintaining full control across markets and channels.
Where problems become possibilities
Developer‑heavy experimentation slows innovation
Problem solved: Empower non-technical teams to act quickly, remove dev queue delays, and accelerate the optimization of booking flows, upsells, and digital conversion.
AB Tasty can help you fix this with:
- Visual/no-code editor: Marketing & CRO teams launch A/B or multivariate tests without heavy dev involvement.
- Unified platform: A/B testing, personalization, and feature flags all live in the same workflow—fewer silos, faster iteration.
- Real-time analytics & rollback capability: Monitor performance live, and disable underperforming variants quickly.
Limited personalization across traveler segments
Problem solved: Deliver more relevant and timely offers, lift revenue per visitor through tailored upsells, and improve engagement across diverse customer segments.
AB Tasty can help you fix this with:
- AI-driven segmentation: Identify traveler types (business vs leisure vs diaspora) and tailor journeys accordingly.
- Contextual offer testing: Experiment with upgrades, loyalty bundles, and ancillary add-ons (bags, seats, and insurance) by segment.
- Cross-device coherence: Ensure personalization is consistent across mobile, web, and app channels.
Complex travel flows & high abandonment rates
Problem solved: Reduce friction in booking and upsell pipelines, lower abandonment, and drive higher completion and revenue in a complex airline ecosystem.
AB Tasty can help you fix this with:
- Rapid funnel experimentation: Test alternative booking paths and add-on placements without heavy infrastructure changes.
- Full-stack support (client + server): Optimize web, mobile, and app flows in one platform—even with complex booking logic.
- Centralized governance across markets and brands: Manage global roll-outs with control and confidence.
Success stories
Case study
OUI.sncf Relies on AB Tasty for Risk-Free Innovation
+61%
Increase in conversion rate
Case study
On The Beach Tests the Water with Personalization
+200
more online bookings
Case study
How Best Western® Hotels & Resorts Increased Loyalty Program Engagement
+12%
Increase in loyalty account creations
Case study
Pan Pacific Hotels Group Uplifts Revenue with Audience Segmentation
+35%
Visitor-to-book rate
Want to see AB Tasty in action?
Build end-to-end experiences that drive growth across all digital channels.
AB Tasty named a 2025 G2 Best Software, reflecting high customer satisfaction and trust.
Leader in multiple categories, including A/B Testing, Personalization, Mobile App Optimization, and Feature Management.
AB Tasty works seamlessly with your existing setup
Adding a tool to your already complex tech stack can feel overwhelming. We work with you every step of the way to make sure setup is simple and fast.
Plug-and-Play Integration
- Works with your existing CMS, booking engines, and CRM.
- Minimal coding required; most setups are ready in days, not weeks.
- Most clients see value in the first experiment.
Guided Setup & Expert Support
- A dedicated onboarding team ensures smooth implementation.
- Step-by-step guidance from day one, so your team doesn’t have to figure it out alone.
No Risk to your live experience
- AB Tasty experiments run safely without impacting site performance.
- Test, validate, and roll out improvements gradually.
- No disruption to your existing booking flows.
Scales with your specific needs
- Handle thousands of dynamic offers, real-time personalization, and complex workflows without slowing down your site.
Book a chat with AB Tasty.
See how AB Tasty can empower your marketing team to test independently, personalize across traveler segments, and boost direct-booking value.
