Are you testing enough?
Unleash all your conversion
potential through A/B testing
A/B testing on your website and app pays off.
Discover how AB Tasty's scalable experimentation and personalization platform helps businesses drive more conversions and a faster ROI.
+10%
conversion rate*
+109%
total revenue*
-38%
bounce rate*
What you can expect if you implement an effective Test and Learn strategy
* Figures based on the average performance uplift of an AB Tasty client
* Figures based on the average performance uplift of an AB Tasty client
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Run all types of tests
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A/B test
Compare two or more versions of the same element
Multivariate
Test two or more elements of the same page
Multipage
Experiment consistently across your conversion funnel
Split / Redirection
Test the performance of new or redesigned pages
Server-side
Maximum performance on your website or connected device
900+ awesome are already experimenting on AB Tasty
Support for API and all major SKDs
AB Tasty supports your API and SDK strategy. We deliver everything you need for experimentation, personalization, and feature management, leveraging CDN's all over the world and enabling a bucketing or API approach based on edge location.
Client and server-side testing
for both beginners and experts
- Platform for server side testing and personalization
- Built for developers and product managers
- Optimization for mobile apps or any connected device
- Extra precise control over changes and performance
- Progressive feature rollouts
- Feature management with flags
- KPI triggered rollback

- Platform for client-side testing and personalization
- A/B, multivariate, split and predictive testing
- Advanced audience segmentation
- Easy to use for all levels of technical expertise
- WYSIWYG editor to create variations in seconds
- Library of ready-to-use AI-based widgets
- Bypasses the need to go through tech teams
Leading enterprise companies trust AB Tasty
Our mobile developers have been able to implement experimentation the same way we do it on our website, and remove the burden of App stores rollouts. Now we can truly align web & mobile releases.

AB Tasty is Delicious! It has great graphical user interface, fantastic support, great pricing structure and we are able to work on almost all dynamic content through GUI.

I tried to do A/B testing in-house, and gave up quickly. Every change now goes through Flagship by AB Tasty, whether it’s a back-end search algorithms or a UI update.

AB Tasty is currently the best tool given our maturity level in AB testing. The support is very efficient and we can "influence" the tool roadmap thanks to our needs.

We have been using AB Tasty for two years to test and implement changes, validate user experience hypothesis and get user feedback. It's an easy, powerful tool and we have a real one to one support team.

AB Tasty allows us to build advanced personalization scenarios. The platform is very easy to use, and we've been able to put in place our campaigns very quickly thanks to the availability of AB Tasty's Customer Success Manager and Support teams.

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Grow faster
with AB Tasty
with AB Tasty
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