Are you testing enough?

Unleash all your conversion
potential through A/B testing

A/B testing on your website and app pays off. Discover how AB Tasty's scalable experimentation and personalization platform helps businesses drive more conversions and a faster ROI.

+10%

conversion rate*

+109%

total revenue*

-38%

bounce rate*

What you can expect if you implement an effective Test and Learn strategy
* Figures based on the average performance uplift of an AB Tasty client

Categories:

A/B Testing
Feature Management
E-commerce Personalization
Mobile App Optimization
Personalization

Get a free and personalized demo

Run all types of tests

A/B test

Compare two or more versions of the same element

Multivariate

Test two or more elements of the same page

Multipage

Experiment consistently across your conversion funnel

Split / Redirection

Test the performance of new or redesigned pages

Server-side

Maximum performance on your website or connected device

Support for API and all major SKDs

AB Tasty supports your API and SDK strategy. We deliver everything you need for experimentation, personalization, and feature management, leveraging CDN's all over the world and enabling a bucketing or API approach based on edge location.

Client and server-side testing
for both beginners and experts

Platform for server side testing and personalization
Built for developers and product managers
Optimization for mobile apps or any connected device
Extra precise control over changes and performance
Progressive feature rollouts
Feature management with flags
KPI triggered rollback

Platform for client-side testing and personalization
A/B, multivariate, split and predictive testing
Advanced audience segmentation
Easy to use for all levels of technical expertise
WYSIWYG editor to create variations in seconds
Library of ready-to-use AI-based widgets
Bypasses the need to go through tech teams

Leading enterprise companies trust AB Tasty

Our mobile developers have been able to implement experimentation the same way we do it on our website, and remove the burden of App stores rollouts. Now we can truly align web & mobile releases.

AB Tasty is Delicious! It has great graphical user interface, fantastic support, great pricing structure and we are able to work on almost all dynamic content through GUI.

I tried to do A/B testing in-house, and gave up quickly. Every change now goes through Flagship by AB Tasty, whether it’s a back-end search algorithms or a UI update.

AB Tasty is currently the best tool given our maturity level in AB testing. The support is very efficient and we can "influence" the tool roadmap thanks to our needs.

We have been using AB Tasty for two years to test and implement changes, validate user experience hypothesis and get user feedback. It's an easy, powerful tool and we have a real one to one support team.

AB Tasty allows us to build advanced personalization scenarios. The platform is very easy to use, and we've been able to put in place our campaigns very quickly thanks to the availability of AB Tasty's Customer Success Manager and Support teams.