Personalize the customer journey
Serve tests, pathways, and content to the audiences who will respond best.
Our library of targeting criteria around behavioral metrics includes purchase behaviors like time since last purchase, or browsing behaviors like displaying intent to exit. By segmenting groups of behaviors, you can ensure your visitors take the optimal journey through your sites.
Our Audience Builder feature lets you save groups of targeting criteria into high-value segments. Name your audiences, and reuse them in experiments and personalization campaigns to home in on your target market.
Check out this ebook for insider tips, industry stats, internal how-to guides and client examples about creating effective personalized experiences for your website visitors.
Similar to a web analytics platform, we collect robust data on personalization campaigns to track performance of KPIs like visits, clicks, and conversions.
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