Rich targeting criteria
Precise targeting on selected segments with just a few clicks
Target pages based on URL(s), URL patterns or on pages containing specific elements
Detect specific behaviors such as pages viewed, scroll, time spent on page… and trigger experiments accordingly
Implement contextual criteria such as weather or geolocation
Use third-party data
Enrich AB Tasty’s native criteria with existing data from CRMs and DMPs.
Create segment-specific content
Build custom content with our visual editor and widget library.
Trigger tests based on your selected criteria: URLs, geolocation, weather, and lots more! You can even connect your third-party tools.
Track personalization performance
As with test experiments, we collect data when you run personalization campaigns to keep track of how they perform.