Advanced segmentation
and personalization

Rich targeting criteria

Precise targeting on selected segments with just a few clicks

Target Pages

Target pages

Target pages based on URL(s), URL patterns or on pages containing specific elements

Target Behaviours

Target behaviors

Detect specific behaviors such as pages viewed, scroll, time spent on page… and trigger experiments accordingly

Contextual Targeting

Contextual targeting

Implement contextual criteria such as weather or geolocation

Third Party Data

Use third-party data

Enrich AB Tasty’s native criteria with existing data from CRMs and DMPs.

Create segment-specific content

Build custom content with our visual editor and widget library.

Reduce Shopping Cart Abandonment

Target segments

Trigger tests based on your selected criteria: URLs, geolocation, weather, and lots more! You can even connect your third-party tools.

Track personalization performance

As with test experiments, we collect data when you run personalization campaigns to keep track of how they perform.

Predictive Marketing

Get in touch for a walk-through of our all-in-one CRO platform