Adapt to the buyer journey with personalization
Today’s buyer journey is complex. Personalization lets you adapt to your visitors in real time, to optimize your funnel by making every step of the buyer journey relevant.
Personalization is the new brand loyalty
Thanks to our brand new Content Interest segmentation criteria, it’s now possible to easily build segments based on the interests of your visitors.
Natural Language Processing and keyword matching tech do the heavy lifting, identifying the types of content – from TVs to bathrobes – each visitor is interested in. In one click, build relevant segments so that you can deliver on target and contextual experiences that convert
No two of your website visitors are at the exact same stage of the buyer journey. Why serve up identical experiences to both someone who’s just discovering your brand and someone who’s been an enthusiast for years? With Engagement Level, you don’t have to.
Our machine learning algorithms analyze your website’s traffic to suggest four segments: Disengaged, Wanderers, Valuable Visitors, and Loyal Clients. Match the right experience to the right segment to bring them down the funnel to conversion.
A.I. For Your Data
Personalization is powered by data. Our selection of in-depth targeting criteria includes AI-powered fields to ensure your campaigns are as relevant as possible. For example, Engagement Score clusters visitors to assess level of interest, while Content Intent creates an affinity profile for your users using natural language processing (NLP). With smart data working behind the scenes, run powerfully converting campaigns with ease.
Create, save and re-use Audiences that matter most to your business. Our plethora of behavioral and attribute targeting criteria connects with our Universal Collect data infrastructure to give the most robust segmentation capabilities on the market—even after the first visit.
Our Personalization Widget Library includes pre-built widgets to help engage and retain your visitors with personalized content, code-free.
Whether you’re displaying the weather in your visitor’s area or offering a limited-time-offer to your big spenders, our Widget Library prioritizes speed and ease-of-use so you can respond to any event, and sale, and any season.
Whether prices, inventory, or social buzz, real-time data can be key to converting the visitor with limited time and attention. Our platform includes a variety of real-time data tools, like our Social Proof widget that uses urgency messaging to indicate limited supply or a lot of buzz.
What happens when you combine experimentation and personalization? Compounded conversion uplift. Our advanced optimization features do just that. For example, our Image Matchmaker widget automatically tests and implements the top-converting product images, which you can then deploy to your optimal audiences for compound optimization.
Connect AB Tasty with your DMP, CDP, Data lake, Data layer and reconciliate Offline and Online data.
- Create powerful personalization strategies
- Combine third party data with our Universal Data Collect to create more granular segments
Best in class Customer Success accompaniment
To help you building your personalization strategy we have a team of experts in: