Target pages based on URL(s), URL patterns or on pages containing specific elements
Trigger experiments and content based on specific behaviors like scrolling or adding to cart
Save your audiences
Save groups of criteria as high-value audiences, like people who return frequently or spend a lot
Use third-party data
Enrich AB Tasty’s native criteria with existing data from CRMs and DMPs
Extensive behavioral targeting
Our library of targeting criteria around behavioral metrics includes purchase behaviors like time since last purchase, or browsing behaviors like displaying intent to exit. By segmenting groups of behaviors, you can ensure your visitors take the optimal journey through your sites.
Build audiences to reflect your buyer personas
Our Audience Builder feature lets you save groups of targeting criteria into high-value segments. Name your audiences, and reuse them in experiments and personalization campaigns to home in on your target market.
See the uplift from personalization
Similar to a web analytics platform, we collect robust data on personalization campaigns to track performance of KPIs like visits, clicks, and conversions.
Perfecting Your Personalization Strategy
Check out this ebook for insider tips, industry stats, internal how-to guides and client examples about creating effective personalized experiences for your website visitors.