CASE STUDY boosts click rate with personalized product recommendations

  • +85%
    click rate on the newsletter

What the case study is about: regularly sends out category-based newsletters to customers 20 days after they made a purchase in the online shop. The corresponding products for the product recommendations in each category were manually assigned to the customer segments which was well-received but required a lot of effort.

In a bid to personalize their newsletter to the child’s age, the company turned to AB Tasty to help them generate a knowledge base based on artificial intelligence to make more relevant recommendations.

A comparison of the click rate and the email marketing revenue of the category-based newsletter showed a clear result.

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