What the case study is about:
Babymarkt.de regularly sends out category-based newsletters to customers 20 days after they made a purchase in the online shop. The corresponding products for the product recommendations in each category were manually assigned to the customer segments which was well-received but required a lot of effort.
In a bid to personalize their newsletter to the child’s age, the company turned to AB Tasty to help them generate a knowledge base based on artificial intelligence to make more relevant recommendations.
A comparison of the click rate and the email marketing revenue of the category-based newsletter showed a clear result.