Common Experimentation Mistakes that Hinder Growth


Watch On-Demand

We recently hosted a fireside chat at MoEngage’s Europe Growth Summit with our client Halima Satheya, Digital Optimisation Lead at Pets at Home.

Lucky for you, you can now watch our session “Common Experimentation Mistakes that Hinder Growth” on-demand!

Here’s what we cover:

  • Common experimentation pitfalls and how you can avoid them!
  • Why A/B and multivariate testing and rapid iteration is key for growth
  • How to build a process for rapid experimentation and iteration 



  • Holly Harman
    UK Customer Success Manager
    AB Tasty
  • Halima Satheya
    Digital Optimisation Lead
    Pets at Home
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