How to Create a Culture of Experimentation


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Creating the right environment to use testing and experimentation is key to success. In this webinar, we will be looking at the challenges faced by organizations when moving to a CRO mindset. Online Dialogue will discuss how to create a culture of experimentation and get advice from vidaXL on how they started this journey and the amazing progress they have made.

  • During the past two years, vidaXL transformed its CRO program: starting out with a single CRO specialist, they have built a culture of experimentation in which multiple teams use experiments to validate their ideas;
  • Three types of psychological resistance stand in the way of implementing a successful culture of experimentation for many organizations: reactance, scepsis, and inertia;
  • VidaXL managed to avoid these forms of resistance by adopting ways of working aimed at making colleagues feel that they are part of the experimentation process.

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  • Joost Baalbergen
    Chapter lead Psychology
    Online Dialogue
  • Bram Meulen
    CRO Specialist
    Vida XL
  • Hanneke Verhoef
    Strategic Alliances Director, EMEA
    AB Tasty
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