Decoding Online Shopping: Consumer Trends 2024

In the vast and ever-evolving landscape of e-commerce, standing out from the competition isn’t just about offering a great product or service—it’s about inching closer to the individual.

Watch our webinar to uncover the secrets of consumer behavior and explore the latest trends in online shopping for 2024. Discover what drives consumers to click ‘buy,’ what keeps them coming back, all tailored to help you optimize your e-commerce strategies.

We’ll cover:

  • Consumer Habits: What are they buying and where?
  • Purchase Influences: What factors influence their decisions?
  • Frustrations: Why do they leave without buying?
  • Data Security: How confident are they about their data safety?
  • AI in E-commerce: Where do shoppers expect AI to assist?
  • Personalization: What do they want from a tailored shopping experience?


Mary Kate Cash
Head of Growth Marketing North America, AB Tasty
John Hughes
Head of Growth Marketing UK, AB Tasty