Dive Deeper: Personalizing the User Experience with Advanced Segmentation

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91% of consumers are more likely to shop with brands who recognize, remember, and provide relevance to their customers.

We recently hosted a live session where we discussed how advanced segmentation is being used to better personalize user experiences.

What we covered:

  • Deep segmentation: what it is and why it should be part of your personalization strategy
  • The role of AI in modern personalization
  • Real world examples and use cases
  • Tips for stepping up your personalization game 

This session is now available on-demand.

Speakers

  • Matt Mattson
    CRO Expert
    Freelancer
  • Erin Sayer
    Demand Generation Manager
    AB Tasty
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