Fireside Chat: Building, Scaling, and Managing an Optimization Program


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We know all too well how difficult it can be to build a structured program around experimentation and optimization. It takes time, thought, and additional effort, and because of that, optimization programs often fall to the bottom of the priority list.

We’re sitting down for a fireside chat with Ben Labay, Research Director at CXL Agency, and Sam McAlear, Principal, Growth Experimentation at MongoDB to discuss what it takes to create, grow, and manage an experimentation program.

Ben and Sam have years of experience building and managing experimentation programs through employing the strategic use of UX research, A/B testing, machine learning experimentation, and personalization campaigns. They’ll provide input from the both the brand and agency side so you can get a breadth of perspective.

You won’t want to miss this one!


  • Ben Labay
    Research Director
  • Sam McAlear
    Principal, Growth Experimentation
  • Gregory Batchelor
    Vice President, Marketing
    AB Tasty
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