Case Studies

Hagebaumarkt increases recommendation performance switching to AB Tasty

+10%increased recommendation performance

Baumarkt Direkt, the joint venture between Otto and hagebau, is a successful multichannel provider in the German DIY market combining expertise in the mail order and e-commerce sectors with DIY specialist knowledge.

They already had a recommendation engine in place to display recommendations on various shopping pages of hagebau.de.  To evaluate the performance of the recommendation engine and test out real-time personalization, Baumarkt Direkt decided to compare AB Tasty’s AI-powered engine against the other tool already in place.

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