Baumarkt Direkt, the joint venture between Otto and hagebau, is a successful multichannel provider in the German DIY market combining expertise in the mail order and e-commerce sectors with DIY specialist knowledge.
They already had a recommendation engine in place to display recommendations on various shopping pages of hagebau.de. To evaluate the performance of the recommendation engine and test out real-time personalization, Baumarkt Direkt decided to compare AB Tasty’s AI-powered engine against the other tool already in place.
