How To Improve the Digital CX by Understanding the Changing Attitudes to Data


Watch On-Demand

‘Cash, Card or Data’, a research report published by Tealium in February 2020, delved into ‘personal data as a currency’, a consumer’s perceived value of their data, and subsequently, how that can affect the way we interact with a prospective customer.

In this webinar Tealium & AB Tasty will cover:

  • How understanding attitudes to personal data can shape how you market your business
  • The value exchange based on the visitor attributes
  • How the last few months may alter attitudes to data sharing
  • Suggestions on how to build personalised experiences that respect consumer boundaries & deliver enough value to be worth the data swap

Can’t make the live event? Register anyway to receive the recording afterwards!



  • Nathalie Flaxington
    Head of Marketing UK, Benelux & Nordics
    AB Tasty
  • Steve Overton
    Director Solutions Consulting, Northern Europe
Interested? Spread the love on social media!
Enable your product team to put users in the center of product strategy, while enabling engineering to deploy code faster.
Trusted by
Request a demo
Don't throw away hard-earned traffic.
Make your website work overtime - so you don't have to.
click-through rate
conversion rate
average order value
Trusted by
Request a demo