How To Improve the Digital CX by Understanding the Changing Attitudes to Data


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‘Cash, Card or Data’, a research report published by Tealium in February 2020, delved into ‘personal data as a currency’, a consumer’s perceived value of their data, and subsequently, how that can affect the way we interact with a prospective customer.

In this webinar Tealium & AB Tasty will cover:

  • How understanding attitudes to personal data can shape how you market your business
  • The value exchange based on the visitor attributes
  • How the last few months may alter attitudes to data sharing
  • Suggestions on how to build personalised experiences that respect consumer boundaries & deliver enough value to be worth the data swap

Can’t make the live event? Register anyway to receive the recording afterwards!



  • Nathalie Flaxington
    Head of Marketing UK, Benelux & Nordics
    AB Tasty
  • Steve Overton
    Director Solutions Consulting, Northern Europe

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