‘Cash, Card or Data’, a research report published by Tealium in February 2020, delved into ‘personal data as a currency’, a consumer’s perceived value of their data, and subsequently, how that can affect the way we interact with a prospective customer.
In this webinar Tealium & AB Tasty will cover:
- How understanding attitudes to personal data can shape how you market your business
- The value exchange based on the visitor attributes
- How the last few months may alter attitudes to data sharing
- Suggestions on how to build personalised experiences that respect consumer boundaries & deliver enough value to be worth the data swap
Can’t make the live event? Register anyway to receive the recording afterwards!
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