Innovation Labs

Digital Experimentation: The new rules of online customer engagement

Why should you watch the recordings?

Marie-Ange Georgin Selman

SenDirector Digital, Ecommerce, CRM APAC

Madhu Motwani

Senior Director, Ecommerce, Asia Pacific

All about Insights & Experimentation

In short but snappy talks, Marie-Ange and Madhu get straight to the point to share:

  • Their experimentation best practices
  • How they keep ideas afresh and practical tips to help you run a more effective testing programme that impacts your bottom line.


Plus, there’s a quick-fire Q&A where the attendees asked all the questions.

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About AB Tasty

With record growth in the industry, AB Tasty is an experience optimization solution powered by a suite of experimentation and personalization tools, powerful analytics, and machine learning.

AB Tasty provides marketing and product teams with an easy-to-use platform that helps optimize digital experiences to turn visitors into customers, subscribers, or leads, while providing unparalleled customer support.