Discover how Patyka, a pioneer in organic and natural cosmetics, transformed its e-commerce platform with AB Tasty’s personalized user experience solutions. As a leading brand in the rapidly growing organic beauty market, Patyka sought to elevate its online presence to match its esteemed reputation in physical stores.
In 2022, Patyka undertook a digital acceleration project, focusing on optimizing their user experience to increase conversions and sales. By implementing AB Tasty’s intelligent e-merchandising, personalized product recommendations, and automated features like “recently viewed products” and “abandoned cart recovery,” Patyka significantly improved the relevance and fluidity of its customer journey.
The results were impressive—13% of visitors exposed to product recommendations used them, and users of the “recently viewed” products feature spent twice as much as others. Additionally, the automation of manual tasks freed up valuable time for Patyka’s teams to focus on high-value projects, further enhancing brand image and customer satisfaction.
Download the full case study now to learn how AB Tasty can help your brand achieve similar success.
