Did you know that 1 in 3 marketers use machine learning to optimize their personalization strategies?
Users increasingly expect brands to know and adapt to their individual needs at each point of contact, but customized services and product recommendations are just the beginning.
With all the advantages of developing a personalization program based on AI and machine learning, the importance of user privacy presents a large, yet necessary hurdle. In this context, predictive personalization through first-party data, with the consent of users, is the biggest key to improving user experience and capturing more market share.
In this webinar, you will learn
- best practices for predicting the needs and wants of your users.
- how to build trust in your buyers.
- how to create and optimize your personalization strategy through predictive segmentation algorithms.
- success stories of leading companies in their sectors.