Staying Agile with Data Insights & Experimentation


Watch On-Demand

Turning Insights into Actions: Using Data to Drive Experimentation

AB Tasty and FullStory are teaming up to pair experimentation with in-depth analytics on the user experience. This 30-minute live webinar will dive deeper into the concept of data-driven experimentation. 

  • How can you use insights to create test ideas?
  • How do you spot the right takeaways from a report?
  • How can you use these metrics to gain momentum in your experimentation strategy?

We’ll answer these questions, as well as the live ones from our Q&A session at the end.


  • Andrew Fairbank
    VP of Sales EMEA
  • Hamish Bones
    Interim Head of Partnerships UK
    AB Tasty
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