Understanding Customer Behavior – CX and Human Psychology

A/B testing is one of the most important methods for optimizing the customer experience and determining the performance of a conversion. With A/B testing, businesses can gain powerful insights into the potential challenges of the customer journey.

In this interactive webinar, we will look at the psychology behind purchasing and customer behavior and how neuroscience relates to purchasing decisions. We will be giving examples of how businesses can better understand customer behavior to increase performance and meet their goals. 

Joining us on the webinar will be Benedict Ireland, Chief Experience Officer at Splendid Unlimited, Andy Myers, Director at Walnut Unlimited, and our Senior Partner Marketing Manager, John Hughes, all of whom will be sharing their knowledge.

Our guest speakers from UNLIMITED are human understanding lab experts, and they have years of experience working with neuro, behavioral and data science.

In this webinar, you’ll learn:

  • The neuroscience and psychology behind A/B testing
  • Why A/B matters for purchasing 
  • How to better understand the psychology of your customers

We will be actively encouraging our audience to get involved and ask questions during the webinar, so register now to book your place!


Andy Myers
Director, Walnut Unlimited
Benedict Ireland
Chief Experience Officer, Unlimited
John Hughes
Senior Partner Marketing Manager UK, AB Tasty