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#Customer Psychology

Season 4 Episode 2

Tapping into Emotional Marketing | Talia Wolf

About Talia Wolf Conversion optimization specialist Talia Wolf is the founder and CEO of Getuplift – a company that leverages optimization strategies such as emotional targeting, persuasive design, and behavioral data to help businesses generate more revenue, leads, engagement and […]

Webinars

Replay

Mastering Customer Engagement with Tula

C. Wong

M. Nwana

M. Kate Cash

Case Study

Groupama increases quote submissions with EmotionsAI

10%

increase in quote submissions

Case Study

La Redoute triples A/B test success rate with EmotionsAI

3x

success rate of A/B tests

Webinars

Replay

Elevating Customer Engagement with Student Beans

J. Hughes

S. Samiullah

Psychology Hacks for Experience Optimization

Article

5min read

The Future of Digital Personalization: EmotionsAI by AB Tasty

John Hughes

Jul 11, 2023

Webinars

Replay

Enhance Your Personalization With AI

M. Kate Cash

J. Hughes

Case Study

How Hunter Boots Drove Value with Social Proof

+9%

Conversion Rate

Webinars

Replay

Powering Customer Experiences With Data

M. Montiya

R. Aubert

M. Debein

+3

What our partners are saying

The AB Tasty team come up with lots of different ideas. Combining those with our concepts gives us the insight we need to develop our quarterly roadmap. From a software perspective, there’s always something new coming down the features pipeline.

Oliver Mallich
Head of Marketing and Partnerships

What is key for us is leveraging our data to provide personalized, one-to-one service and experiences online, customers, after all, are at the heart of everything Clarins does.

Stephanie Gaspar
Global Digital Director

Working with AB Tasty has allowed us to leverage hypotheses not only from within their team but also from others they collaborate with, enabling us to fast-track our strategies. I see AB Tasty as more of a partner who works with us as part of our team, rather than just a vendor.

Sze Keong Sim
Manager, Digital Analytics, Asia eCommerce

2023 marked a phenomenal milestone in our digital transformation. AB Tasty has played a critical role in this, helping our team innovate and validate at a quicker pace with less risk.

Jeff Hamm
Vice President of Digital Experience and Operations

The decision to switch to AB Tasty came down to the overall return on investment. AB Tasty offered us a feature-rich solution meeting our needs at a competitive price point. The implementation was easy, running experiments can be done efficiently, and the support team has been helping us deliver successful tests.

Paul Branco
Sr. Director of Product Management, UX, & Analytics

AB Tasty delivers remarkable results. The display scenarios are highly relevant and perfectly tailored to our specific needs. The 'test & learn' culture at AB Tasty empowers us to continually optimize our performance.

Émilien Foiret
Co-Founder