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#Feature Experimentation

Your Guide to Feature Flags

Feature Flags: What are they and how to use them? Feature flags have become a staple for DevOps and software development teams to release features quickly and safely. Feature flags can be used for a wide range of purposes and […]

Article

10min read

Feature Rollout Plan 101: Create the Perfect Plan for Stress-Free Releases

Rowan Haddad

Aug 24, 2023

Case Study

Whitepages Boosts Subscriptions with AB Tasty’s Feature Experimentation

+23%

Conversion Rate Increase

Webinars

Replay

Elevating Customer Engagement with Student Beans

J. Hughes

S. Samiullah

Article

16min read

Feature Flags: Should I Build or Buy?

Rowan Haddad

Jul 25, 2023

Article

10min read

Rollout and Deployment Strategies: Definition, Types and the Role of Feature Flags in Your Deployment Process

Rowan Haddad

Jul 13, 2023

Article

18min read

The Many Uses of Feature Flags to Control Your Releases

Rowan Haddad

Jun 29, 2023

Article

5min read

A New Chapter for Flagship as it Merges with the AB Tasty Website

AB Tasty

Jun 22, 2023

Article

10min read

When to Make the Leap from Client- to Server-Side Testing

Rowan Haddad

May 25, 2023

A Guide to All Things DevOps

What our partners are saying

The AB Tasty team come up with lots of different ideas. Combining those with our concepts gives us the insight we need to develop our quarterly roadmap. From a software perspective, there’s always something new coming down the features pipeline.

Oliver Mallich
Head of Marketing and Partnerships

What is key for us is leveraging our data to provide personalized, one-to-one service and experiences online, customers, after all, are at the heart of everything Clarins does.

Stephanie Gaspar
Global Digital Director

Working with AB Tasty has allowed us to leverage hypotheses not only from within their team but also from others they collaborate with, enabling us to fast-track our strategies. I see AB Tasty as more of a partner who works with us as part of our team, rather than just a vendor.

Sze Keong Sim
Manager, Digital Analytics, Asia eCommerce

2023 marked a phenomenal milestone in our digital transformation. AB Tasty has played a critical role in this, helping our team innovate and validate at a quicker pace with less risk.

Jeff Hamm
Vice President of Digital Experience and Operations

The decision to switch to AB Tasty came down to the overall return on investment. AB Tasty offered us a feature-rich solution meeting our needs at a competitive price point. The implementation was easy, running experiments can be done efficiently, and the support team has been helping us deliver successful tests.

Paul Branco
Sr. Director of Product Management, UX, & Analytics

AB Tasty delivers remarkable results. The display scenarios are highly relevant and perfectly tailored to our specific needs. The 'test & learn' culture at AB Tasty empowers us to continually optimize our performance.

Émilien Foiret
Co-Founder