Webinar Scratching the Surface of Consumer Behavior

Behind any consumer, marketer or CRO expert is a brain. And in our brains, many more processes go on than we are consciously aware of.

In this webinar, renowned consumer psychologist Bart Schutz will introduce you to the psychological basics that drive and influence our buying and optimization behavior and unveil the notorious 'illusion of control'.

Besides this basic theoretical fundamental knowledge, you’ll learn tangible examples and tactics on how to put these learnings into practice to optimize your website conversion rates.