André Morys reveals how to create a pull toward experimentation inside of your organization
About the speaker
André Morys, the CEO and founder of konversionsKRAFT, has worked in the fields of experimentation, digital growth and e-commerce optimization for nearly three decades.
Driven by his fascination for the user and customer experience, André uses his expertise to guide his clients through the experimentation process.
By combining data and experimentation with behavioral economics, consumer psychology and qualitative research, he strives to deliver the most effective growth programs for his clients.
You cannot measure the influence of experimentation towards your company’s culture. It may be 10 times more important than the actual uplift you create.
Jeremy Epperson, chief growth officer at CRO agency ConversionAdvocates, breaks down the utility of all test results, be that a win, a loss or a flat result.
Lukas Vermeer, director of experimentation at Vista, recommends keeping it simple when kickstarting experimentation within an organization.
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