Chad Sanderson shows why metrics are essential for building your culture of experimentation

Season 1, Episode 2 : Chad Sanderson
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About the speaker

Chad Sanderson, head of product – data platform at Convoy, is a renowned expert on digital experimentation and analysis at scale.

He is also a product manager, public speaker and writer who has given lectures on topics such as the statistics of digital experimentation, advanced experimentation analysis, small-scale experimentation for small businesses, and more.

He previously worked as the senior program manager for Microsoft’s AI platform and before that, he was the personalization manager for Subway’s experimentation team.

One of the things I always try to advise people is to start with the measurement problems that you have, and from there, build out your culture of experimentation.

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