Chad Sanderson shows why metrics are essential for building your culture of experimentation
About the speaker
Chad Sanderson, head of product – data platform at Convoy, is a renowned expert on digital experimentation and analysis at scale.
He is also a product manager, public speaker and writer who has given lectures on topics such as the statistics of digital experimentation, advanced experimentation analysis, small-scale experimentation for small businesses, and more.
He previously worked as the senior program manager for Microsoft’s AI platform and before that, he was the personalization manager for Subway’s experimentation team.
One of the things I always try to advise people is to start with the measurement problems that you have, and from there, build out your culture of experimentation.
André Morys (konversionsKRAFT)
André Morys shares the key to a thriving business in today’s market: A fearless attitude toward innovation and experimentation.
Jeremy Epperson, chief growth officer at CRO agency ConversionAdvocates, breaks down the utility of all test results, be that a win, a loss or a flat result.
Lukas Vermeer, director of experimentation at Vista, recommends keeping it simple when kickstarting experimentation within an organization.
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