David Mannheim explains a remastered approach to personalization for long-term customer loyalty
Season 3, Episode 3 : David Mannheim

About the speaker

With over 15 years of digital business expertise, David Mannheim has helped elevate digital experiences and conversion strategies for companies like ASOS, Sports Direct, and Boots. He was also the founder of one of the UK’s largest independent conversion optimization consultancies – User Conversion.

Using his experience in innovative personalization as a guide, David has recently published his own book where he tackles the “Person in Personalisation” and why he believes personalization has lost its purpose.

Product discovery for me is only one piece of a puzzle. If you take personalization back to what it’s designed to be, to be personal, well, where is the familiarity? Where’s the acknowledgment? Where’s the connection? Where’s the conversation?

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