Elissa Quinby explains why a frugal mindset around experimentation can accelerate the process and increase resourcefulness.
About the speaker
Elissa Quinby is an expert in retail insights, starting her career as an Assistant Buyer at American Eagle Outfitters followed by two years at Google as a Digital Marketing Strategist.
She went on to spend eight years at Amazon across multiple business units and functions including marketing, program management and product.
Today, Elissa is the Senior Director of Retail Marketing at Quantum Metric, an experience analytics company that helps brands to gather customer insights which drive intelligent decision-making.
Jeremy Epperson, chief growth officer at CRO agency ConversionAdvocates, breaks down the utility of all test results, be that a win, a loss or a flat result.
Lukas Vermeer, director of experimentation at Vista, recommends keeping it simple when kickstarting experimentation within an organization.
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