Elissa Quinby explains why a frugal mindset around experimentation can accelerate the process and increase resourcefulness.

Season 2, Episode 3 : Elissa Quinby
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About the speaker

Elissa Quinby is an expert in retail insights, starting her career as an Assistant Buyer at American Eagle Outfitters followed by two years at Google as a Digital Marketing Strategist.

She went on to spend eight years at Amazon across multiple business units and functions including marketing, program management and product.

Today, Elissa is the Senior Director of Retail Marketing at Quantum Metric, an experience analytics company that helps brands to gather customer insights which drive intelligent decision-making.

You don’t need every piece of data about your customer right from the get-go. It’s important to start small, and then show them value.

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Lukas Vermeer (Vista)

Lukas Vermeer, director of experimentation at Vista, recommends keeping it simple when kickstarting experimentation within an organization.

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