Jeremy Epperson reveals the key that will enable brands to take market share from giants
About the speaker
Jeremy Epperson, chief growth officer at ConversionAdvocates, has dedicated 14 years to the fields of conversion rate optimization and startup growth. In that time, he has worked on researching, building and implementing CRO programs for over 150 growth-stage startups.
By gathering insights from the different businesses, Jeremy has learned how to take a data-driven approach to identify the roadblocks in testing, which allows him to optimize CRO processes and avoid the steep learning curve that usually comes with launches.
(Agility) is…probably the biggest competitive advantage: We can move quickly, we can experiment faster, we have more autonomy to conduct market and customer research.
André Morys (konversionsKRAFT)
André Morys shares the key to a thriving business in today’s market: A fearless attitude toward innovation and experimentation.
Lukas Vermeer, director of experimentation at Vista, recommends keeping it simple when kickstarting experimentation within an organization.
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