Jonny Longden shares whether experimentation really is for every company
About the speaker
Jonny Longden, the conversion director at Journey Further, has over 15 years of experience improving websites with data and experimentation.
His previous professional experience includes working as the head of digital experimentation at Sky, where he built and led the conversion team, and as the head of digital analytics & experimentation at Visa.
Jonny believes smaller companies and start-ups in the explorative phase of their development are in the most need of experimentation.
It’s quite a dangerous myth that you have to be a big organization to do experimentation … Smaller companies, and particularly startups, are businesses that need experimentation the most.
André Morys (konversionsKRAFT)
André Morys shares the key to a thriving business in today’s market: A fearless attitude toward innovation and experimentation.
Jeremy Epperson, chief growth officer at CRO agency ConversionAdvocates, breaks down the utility of all test results, be that a win, a loss or a flat result.
Lukas Vermeer, director of experimentation at Vista, recommends keeping it simple when kickstarting experimentation within an organization.
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