Marianne Stjernvall explains the evolution of CRO and the importance of centralizing your CRO Program to create a data-driven organization
About the speaker
Having worked with CRO and experiments for a decade and executed more than 500 A/B tests, Marianne Stjernvall has helped over 30 organizations to help them grow their CRO programs.
Today, Marianne has transformed her passion for creating experimental organizations with a data-driven culture to become a CRO consultant at her own company, the Queen of CRO.
She also regularly teaches at schools to pass on her CRO knowledge and show the full kind of spectrum of what it takes to execute on CRO and A/B testing and experimentation.
Jeremy Epperson, chief growth officer at CRO agency ConversionAdvocates, breaks down the utility of all test results, be that a win, a loss or a flat result.
Lukas Vermeer, director of experimentation at Vista, recommends keeping it simple when kickstarting experimentation within an organization.
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